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The role Product Marketing Coordinator build the bridges among product development, marketing, and sales, by developing and executing 360° strategies to drive the product's value to the market.
Job Responsibility
Build and Support short/mid-term strategies for product lines: content, trim levels, configurations, price, mix and volume, color palettes, special series
Define and monitor the 360° product strategy (sales performance, training, CRM, Advertisement, Distribution, Price, Test drive, etc.)
Create product communication brief together with Communication team
Collaborate in the development of long-term strategies along with Product Planning area
Define tactical market research to get ad-hoc insights from customers
Ensure strategies are aligned with the Dealers Product Committee
Develop strategies and tactical plans to improve the KPIs of its product line throughout the lifecycle, applying comparably equipped pricing analysis, sales and stock mix, market share, performance by channel (DS and TD)
Ensure flawless and impactful launches
Participate in cross-functional forums for applying product changes: PETs, MCOs workshops, Design Workshops, Infotainment workshops etc
Participate in global strategies with Product Global Marketing
Ensure delivery of support materials for new releases: MEV’s, S&O’s, Sales Package
Lead launch Go-to-Market Strategy
Support product events together with VSSM, PR and MKT Planning
Building materials for the gates of GVDP VSSM (MVR, MLR, MLA)
Reflect product updates or needs on PCCRs
Develop and support TOP leadership presentations
Support and integrate work with GMSA Product Marketing team
Requirements
Graduation: Administration, Engineering, Marketing or related
Postgraduate: MBA with focus Marketing will be a differential
Languages: Fluent in English and Portuguese (mandatory) / Spanish (desirable)
Previous Experience in Product, Planning, Marketing or Sales at automotive market