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The Solutions Marketing Manager will be responsible for developing and executing marketing strategies for artificial intelligence (AI) products, with a focus on driving product adoption and business growth for strategic deals inside target industries. They will lead the strategy and go-to-market for product positioning and competitive differentiation across all stages of the buyer journey. This role requires a deep understanding of AI technologies and the ability to develop and execute effective marketing strategies that drive growth and increase market share and competitiveness. The Senior Product Marketing Manager will collaborate with cross-functional teams, including software developers, data scientists, marketing teams, sales staff, and senior company leadership, to ensure successful execution of all marketing initiatives. They will be responsible for optimizing marketing strategies, managing product launches, developing sales enablement materials, and working with internal and external stakeholders to drive product innovation.
Job Responsibility:
Work with product managers and sellers to understand the key value proposition and target markets and devise strategies to drive demand and increase close rates
Execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral
Ensure consistency in brand voice and tone across all content
Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
Oversee strategic product launches from beta thru GA, ensuring targets are met
Enable sales teams at all levels on Cohere’s value proposition and messaging
Conduct competitive analysis to inform product development, pricing, and marketing activities
Requirements:
Experience with LLMs and RAG
Deep understanding of large enterprises and their unique challenges
5+ years of product marketing experience in Enterprise software and SaaS
High level of technical acumen and understanding of complex technologies
Ability to operate in a fast-moving and constantly changing environment
Strong interpersonal skills with a strong sense of conviction and diplomacy
Strong communication skills, verbal and written
Strong sense of ownership
What we offer:
An open and inclusive culture and work environment
Work closely with a team on the cutting edge of AI research
Weekly lunch stipend, in-office lunches & snacks
Full health and dental benefits, including a separate budget to take care of your mental health
100% Parental Leave top-up for up to 6 months
Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend