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Lovable Logo Lovable · -

Solutions Marketing Lead

United States; United Kingdom; Sweden, San Francisco · Job Posted May 28, 2026
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Job Description

TL;DR - Lovable is looking for a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases — building the positioning, experiments, and cross-functional playbooks that turn early signals into repeatable growth engines. This role has a direct line to how Lovable wins with everyone from solo founders to enterprise teams, at one of the fastest-growing companies in Europe.

Job Responsibility

  • Own the GTM strategy for new and evolving market opportunities at Lovable
  • Go from 0 to 1 across multiple use cases, personas, and buyer segments simultaneously
  • Own the end-to-end GTM motion for the segments you lead
  • Lead major cross-functional initiatives that span marketing, product, GTM, content, and community
  • Design and run structured experiments to test GTM hypotheses
  • Develop Lovable's solutions positioning and messaging across a wide range of audiences
  • Partner with product and engineering to develop deep product fluency
  • Build segment-specific GTM playbooks
  • Identify and prioritize emerging verticals, personas, and use cases through market analysis
  • Report on GTM performance across segments, using data to iterate
  • Continuously experiment with AI tools and workflows

Requirements

  • 8+ years of marketing experience with significant time in solutions marketing, product marketing, or GTM strategy roles at B2B SaaS or developer-focused companies
  • Directly owned large, cross-functional company initiatives
  • Thrive in ambiguity and operate with a 0-to-1 mindset
  • Consider the full business context when making decisions
  • Strong experimenter
  • Adaptable generalist with real depth
  • Experience going deep across multiple audiences and use cases simultaneously
  • Analytically sharp
  • Excel at cross-functional collaboration
  • Think in systems
  • Genuinely strong writer
  • Passionate about AI, the future of software creation
  • Experience at a high-growth, product-led growth company (Preferred)
  • Have marketed developer tools, no-code/low-code platforms, or AI products (Preferred)
  • Track record of building marketing programs from scratch (Preferred)
  • Led or significantly influenced a company-wide go-to-market motion (Preferred)
  • Experience with event marketing, executive thought leadership programs, and analyst relations (Preferred)
  • Worked in or closely with European tech companies and understand the dynamics of scaling from a European HQ into a global market (Preferred)
  • Demonstrate a portfolio of narrative, positioning, or strategy work (Preferred)

Nice to have

  • Experience at a high-growth, product-led growth company where self-serve and enterprise motions coexist
  • Have marketed developer tools, no-code/low-code platforms, or AI products
  • Show a track record of building marketing programs from scratch
  • Have led or significantly influenced a company-wide go-to-market motion
  • Have experience with event marketing, executive thought leadership programs, and analyst relations
  • Have worked in or closely with European tech companies and understand the dynamics of scaling from a European HQ into a global market
  • Demonstrate a portfolio of narrative, positioning, or strategy work
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