Solutions Marketing Lead Job at Lovable (San Francisco)

Job Description

TL;DR - Lovable is looking for a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases — building the positioning, experiments, and cross-functional playbooks that turn early signals into repeatable growth engines. This role has a direct line to how Lovable wins with everyone from solo founders to enterprise teams, at one of the fastest-growing companies in Europe.

Job Responsibility

Own the GTM strategy for new and evolving market opportunities at Lovable
Go from 0 to 1 across multiple use cases, personas, and buyer segments simultaneously
Own the end-to-end GTM motion for the segments you lead
Lead major cross-functional initiatives that span marketing, product, GTM, content, and community
Design and run structured experiments to test GTM hypotheses
Develop Lovable's solutions positioning and messaging across a wide range of audiences
Partner with product and engineering to develop deep product fluency
Build segment-specific GTM playbooks
Identify and prioritize emerging verticals, personas, and use cases through market analysis
Report on GTM performance across segments, using data to iterate
Continuously experiment with AI tools and workflows

Requirements

8+ years of marketing experience with significant time in solutions marketing, product marketing, or GTM strategy roles at B2B SaaS or developer-focused companies
Directly owned large, cross-functional company initiatives
Thrive in ambiguity and operate with a 0-to-1 mindset
Consider the full business context when making decisions
Strong experimenter
Adaptable generalist with real depth
Experience going deep across multiple audiences and use cases simultaneously
Analytically sharp
Excel at cross-functional collaboration
Think in systems
Genuinely strong writer
Passionate about AI, the future of software creation
Experience at a high-growth, product-led growth company (Preferred)
Have marketed developer tools, no-code/low-code platforms, or AI products (Preferred)
Track record of building marketing programs from scratch (Preferred)
Led or significantly influenced a company-wide go-to-market motion (Preferred)
Experience with event marketing, executive thought leadership programs, and analyst relations (Preferred)
Worked in or closely with European tech companies and understand the dynamics of scaling from a European HQ into a global market (Preferred)
Demonstrate a portfolio of narrative, positioning, or strategy work (Preferred)

Nice to have

Experience at a high-growth, product-led growth company where self-serve and enterprise motions coexist
Have marketed developer tools, no-code/low-code platforms, or AI products
Show a track record of building marketing programs from scratch
Have led or significantly influenced a company-wide go-to-market motion
Have experience with event marketing, executive thought leadership programs, and analyst relations
Have worked in or closely with European tech companies and understand the dynamics of scaling from a European HQ into a global market
Demonstrate a portfolio of narrative, positioning, or strategy work

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Solutions Marketing Lead

Job Description

Job Responsibility

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