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Are you looking to make an impact in a fast-growing area that is poised to transform legacy systems with AI-first automation? Then join our ABS (AI Business Solutions) Go To Market (GTM) Team as a Solution Play Lead for the "Low Code and Agent” initiative. In this role, you own the end‑to‑end go‑to‑market strategy for one of Microsoft’s most strategic AI growth motions: empowering enterprises to build agentic, AI‑powered business applications using low‑code platforms. You will define the narrative, orchestrate execution across Product, Sales, Partners, and Engineering, and ensure this solution play consistently drives pipeline, adoption, and customer value realization. This high‑visibility role requires strategic judgment, hands‑on GTM execution, and credibility with senior stakeholders.
Job Responsibility:
Own the end‑to‑end Solution Play strategy for Innovate with Low Code AI & Agents, including value proposition, target segments, hero scenarios, and success metrics, aligned with the official Solution Play framework
Translate platform capabilities (Power Apps, Copilot Studio, Power Automate, Power Pages) into clear, outcome‑driven customer narratives centered on agent‑powered business processes
Continuously refine the play based on market signals, competitive dynamics, and seller feedback
Lead cross‑functional execution across Product Marketing, Engineering, Sales, Partner, and Customer Success to deliver a coherent GTM motion
Drive creation and readiness of pitch decks, playcards, customer reality maps, and seller enablement assets
Ensure alignment across Customer segments, including prioritization and sequencing of acquisition & expansion motions
Act as the primary point of accountability for seller and partner readiness for this Solution Play
Work closely with the partner ecosystem to define partner roles, co‑sell motions, and solution differentiation — especially for agent‑based scenarios
Engage directly with customers to validate scenarios, gather insights, and shape roadmap feedback loops
Define and track Solution Play success metrics across pipeline, revenue and adoption, using the standardized ABS measurement framework
Deliver executive‑level readouts that clearly articulate what’s working, what’s not, and where to double down
Use insights to continuously optimize targeting, messaging, and investments
Embody our Culture and Values
Requirements:
Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in go-to-market
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in go-to-market
OR equivalent experience
4+ years of experience in marketing in a high tech or innovative company within the product marketing or product management discipline
Experience with cloud-based Enterprise software, or digital transformation technology or Agentic AI
Experience creating and executing go-to-market initiatives at scale, demonstrating the ability to uplevel plans and strategies
Experience working with partners, including an understanding of partner business models, capabilities and co-selling
Nice to have:
Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in go-to-market
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in go-to-market