This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
The Solution Play & Demand Generation Strategy Lead is responsible for driving top-of-funnel strategy, account-based engagement, and executive reporting for enterprise solution plays, with a focus on emerging AI and Copilot scenarios. The role ensures that solution narratives, demand generation programs, and marketing motions effectively create awareness, accelerate pipeline, and translate complex platform capabilities into clear business value for customers. This role operates at the intersection of marketing, product marketing, field sales, and leadership, shaping how solution plays are positioned in the market and ensuring their performance is clearly communicated through structured reporting and executive reviews.
Job Responsibility:
Top-of-Funnel Strategy & Demand Generation Lead strategy and execution for top-of-funnel demand generation, ensuring solution plays generate early awareness and pipeline acceleration
Develop and maintain solution narratives, playbooks, and marketing content that communicate value propositions and drive early customer engagement
Support and integrate demand-generation programs tied to events, tours, and campaigns that drive new pipeline opportunities
Produce executive-ready visuals, funnel metrics, and pipeline waterfall views to clearly communicate demand generation impact to leadership
Account-Based Marketing (ABM) Strategy Collaborate with the GDC team to align target account strategies, nurture programs, and campaign execution with Solution Plays to drive deeper engagement and pipeline growth across priority accounts
Contribute to the design and evolution of account-based marketing nurture strategies for target account lists (TALs)
Develop role-specific and account-specific nurture motions that improve engagement across priority accounts
Ensure ABM efforts are tightly connected to solution plays, events, and thought leadership, driving meaningful pipeline progression rather than isolated campaigns
Identify areas where engagement with target accounts is underperforming and recommend improvements to targeting, messaging, and nurture flows
Solution Play & Content Leadership Lead the development and editorial quality of solution play narratives and marketing decks, ensuring messaging clearly communicates the customer problem, solution value, and execution approach
Author and maintain core solution play assets, including presentations used across field teams, partner engagements, and executive briefings
Executive Readiness & Rhythm of Business (ROB) Reporting Prepare materials for Monthly Business Reviews (MBRs) and leadership readouts, including funnel performance, demand generation impact, and solution play progress
Update and refine reporting dashboards and performance metrics to ensure leadership has clear visibility into pipeline creation, engagement trends, and program effectiveness
Coordinate across teams to ensure metrics, narratives, and next steps are aligned ahead of executive reviews
Lead or contribute to sections of leadership discussions focused on solution plays, Copilot programs, and demand generation performance
Partner & Offer Strategy Support partner-related offers, incentives, and programs connected to solution plays and AI initiatives
Provide clarity on program mechanics, eligibility criteria, and economic impact for offers tied to platform adoption and partner engagement
Work with partner and field teams to ensure partner-driven motions effectively support pipeline creation and deal acceleration
Requirements:
Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
equivalent experience
Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business