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The Solution Marketing Manager will plan, develop and launch content and campaigns to drive effective commercialization of new solutions and enable Belden’s commercial teams to accelerate vertical growth. This individual will define and execute marketing launch strategies and develop value-driven messaging that resonates with target audiences.
Job Responsibility:
Define and own the launch strategy for new solution introductions, combining established processes with innovative tactics and methods to achieve targets for growth
Collaborate with subject-matter experts and creative teams to translate technical solution frameworks into compelling customer-facing messaging
Lead cross-functional teams in the development of foundational campaign frameworks, including customer profiles, buyer personas, key messages, unique selling propositions and content strategies
Project-manage content development and promotion activities for new solutions from intake to launch, including collateral, digital, communications, sales enablement and campaign assets
Plan and develop solution-oriented marketing assets to support global growth initiatives for priority vertical markets
Plan and oversee top-of-funnel awareness campaigns to support global growth targets for new and existing solutions and services
Partner with growth marketing teams to integrate launches into demand-generation initiatives, align priorities, analyze KPI results and uncover best practices
Align with cross-functional stakeholders to measure and report on solution launch effectiveness and ROI
Requirements:
Bachelor’s degree or higher in marketing, communications, or a similar field
5-7+ years of experience in marketing, communications, or related roles
Expertise in developing and executing comprehensive marketing plans that drive measurable results
Proven track record of effective collaboration with cross-functional teams (e.g., Creative, Product, Sales, Digital)
Demonstrated project management skills with the ability to manage multiple complex initiatives simultaneously from conception to completion
Experience in product or solution marketing, with a focus on new product/solution introductions preferred
Ability to translate complex technical concepts into clear, compelling, and value-driven marketing messages
Analytical mindset with the ability to define KPIs, measure marketing effectiveness, and report on ROI
Excellent written and verbal communication, presentation, and interpersonal skills
What we offer:
health/dental/vision
long term/short term disability
life insurance
HSA/FSA
matching retirement plans
paid vacation
parental leave
employee stock purchase plan
paid leave for volunteer work in your community
training opportunities
professional talent management and succession planning
corporate health well-being initiatives
a work culture which includes commitment to diversity, equity, inclusion and sustainability