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Own and grow the Sparkling Beverage Maker (SBM) and CO2 & Accessories categories in Australia by translating consumer and customer insights into winning innovation, go-to-market and in-market execution. Lead end-to-end category and product management across omnichannel, ensuring strong commercial outcomes (NSV, gross margin, A&M ROI) while delivering superior brand experiences and innovations.
Job Responsibility:
Own and grow the Sparkling Beverage Maker and CO₂ & Accessories categories in Australia, with end‑to‑end responsibility for strategy, performance, profitability and execution across all channels
Deliver the local category and innovation roadmap, grounded in consumer and shopper insights, competitor analysis and market trends, and aligned to global category direction
Lead go‑to‑market strategy and launch execution, partnering cross‑functionally to ensure commercial readiness, strong in‑market execution and post‑launch performance
Drive commercial outcomes, owning pricing, margin and channel architecture decisions, supported by robust analysis and clear consumer value logic
Translate category strategy into customer outcomes through joint business planning, collaborative co‑op planning with Trade Marketing, retailer engagement and ‘Perfect Store’ execution across priority channels
Own PMR within the IBP process, for portfolio review, identification of risks and opportunities, and aligned action plans
Champion omni‑channel category excellence, including eCommerce content, assortment and promotional execution, ensuring consistent brand and category delivery
Support experiential consumer events and brand activations, ensuring category relevance and contribution to a strong, engaging consumer experience
Manage key category delivery and governance activities, including packaging and user manual artwork approvals, purchase order creation and receipting, and accurate management of marketing spend tracking to ensure compliance and on‑time delivery
Requirements:
7+ years’ experience in Product/Brand/Category Management within FMCG, consumer durables or a similar consumer-led environment
experience across both offline and eCommerce preferred
Proven track record leading innovation/NPD from concept to launch, including GTM planning and cross-functional execution
Strong commercial and analytical capability: pricing, margin management, business case development, performance reporting and optimisation
Demonstrated customer/retailer partnership skills, including joint business planning, range reviews, presentations and negotiation support
Experience operating within planning rhythms such as IBP/PMR, with strong attention to process, quality and deadlines
Excellent communication and storytelling skills
able to build clear, persuasive decks for senior stakeholders and retailers
Highly organised with strong project management skills
able to simplify ways of working and remove obstacles
Comfortable collaborating with global teams and translating global direction into locally relevant plans
Proficiency in Microsoft Office
familiarity with Workfront (or similar workflow tools) preferred