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Turn Hot Smart Rich into the definitive female ambition brand of the decade. You aren't just posting clips; you are engineering a cultural movement through platform-native storytelling and AI-accelerated workflows.and AI-enhanced workflows. This is a role for someone who lives and breathes content, sees the audience as currency, and believes social media should drive real business results.
Job Responsibility:
End-to-End Production: Own the daily social output, filming (iPhone/Pro) and editing high-velocity short-form video for TikTok, Reels, and Shorts
Viral Engineering: Mine long-form episodes for hooks, transforming raw conversations into platform-optimized, shareable moments
Trend Spotting: Identify and intercept emerging trends and formats, ensuring the brand remains culturally relevant in real-time
Fandom Architecture: Move beyond "views" to build a dedicated community, turning casual listeners into brand ambassadors
AI-Enhanced Scaling: Integrated use of AI tools to automate captioning, editing, and trend analysis, maximizing volume without losing the human soul
Performance Iteration: Use real-time data to ruthlessly kill what isn’t working and double down on what drives growth and retention
Requirements:
Social Media Expertise – deep understanding of platform-specific behaviours, trends, and mechanics across TikTok, Instagram, LinkedIn, and YouTube
AI-Driven Execution – hands-on with AI tools to elevate speed, creativity, and effectiveness
Creative Instincts – know what makes short-form content resonate and can turn raw episodes into must-share moments
Data-Led Thinking – use analytics to inform decisions
Operational Speed – move fast without losing quality or control—adapting in real-time
Collaborative Energy – work well with producers, editors, and brand teams
Podcast-Obsessed – understand the nuance of audio-first storytelling and have a strong POV on what great podcast content looks like on social
Platform-Native: understand the hidden mechanics and shifting algorithms of TikTok and Instagram
AI-Native Workflow: power user of AI tools to accelerate production and personalize content at scale
Creative Instinct: have an "eye for viral", can spot a standout moment in a 60-minute recording within seconds
High-Velocity Execution: move fast, thrive under pressure, and maintain brand integrity at speed
Analytical Rigor: obsessed with the "Why" behind the numbers, using analytics to drive creative pivots