Social Media Supervisor

• Leads the development and execution of organic social media strategies that support client business objectives
• Serves as a trusted client advisor, offering strategic counsel on social media trends, audience engagement tactics, and creative best practices
• Oversees and manages influencer programs, including sourcing, vetting, contracting, white-label partnerships, and compliance
• Develops and manages social media content calendars with input from multiple stakeholders
• Partners with the creative team to plan, direct, and manage content shoots
• Demonstrates familiarity with trade or B2B-focused social strategies
• Understands how to engage “Pro” audiences
• Provides guidance and support around trade show coverage, content capture, and real-time social engagement
• Oversees day-to-day client relationships and ensures deliverables are on-brand, on-time, and aligned with strategy
• Provides thoughtful feedback and mentorship to junior team members
• Partners cross-functionally with PR, media, and influencer teams to create fully integrated campaigns
• Supports new business efforts by contributing to social strategy recommendations, audits, and proposal writing
• Anticipates potential client issues and advises leadership proactively

• 7–10+ years of experience in social media marketing or digital communications (agency experience preferred)
• Strong understanding of both B2C and B2B social media strategies
• experience with building products, construction, or trade-focused brands is a plus
• Proven success managing influencer programs, including contracting, usage rights, and performance reporting
• Experience developing and executing social media calendars and campaigns across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Pinterest
• Experience managing content shoots and working with creative teams on asset development
• Strong understanding of UGC, community management, and audience engagement best practices
• Familiarity with social media management and reporting tools such as Sprout Social or Sprinklr
• Proficient in Google Suite, project management platforms (e.g., Monday.com), and presentation tools
• Excellent writing, communication, and client presentation skills
• Detail-oriented, organized, and able to manage multiple projects simultaneously
• Enthusiasm for social trends, technology, and innovation
• Ability to work occasional weekends or after-hours as part of the social media cycle and to travel domestically (10% or less)

Experience with building products, construction, or trade-focused brands