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This role will be responsible for the design of the Disney+ social media strategy, centred on enhancing the performance and efficiency of new and existing social media all across the company and third parties as well as managing the design, localization and delivery of new ones optimizing assets and performance. The Disney+ team is responsible for the roll out and ongoing performance and operations of Disney+ across EMEA, specifically focused on programming strategy, marketing, customer acquisition and retention, partnerships, research, and analytics. Working hand in glove with EMEA social leads, you will directly manage the Spanish social presence for Disney+ across Twitter, Instagram and Facebook, developing brand and specific IP social campaigns and defining local tone of voice and content pillars. Building audiences and hands-on community management are key elements of this role with the overall aim of effectively and efficiently increasing awareness for what Disney has to offer, growing affinity with a range of audiences and driving interest and engagement with key brands and properties.
Job Responsibility:
Plan & implement the local social media strategy
Manage content calendars, scheduling and publishing of content alongside the social media agency
Grow and nurture our social channels to ensure Disney is a key player in Spain’s social conversation
Use social listening and data to inform & pivot social strategy as well as monitor conversations around our brand and content
Work cross functionally with the marketing team, PR team, local originals team, regional team and other stakeholders
Coordinate with the paid social lead and brand managers to ensure our paid social efforts are applied efficiently.
Requirements:
Exceptional communication skills – written and verbal in Spanish and English
Proven experience in agency management, including briefing, oversight of deliverables, budget control, and performance evaluation
Analytical skills, confident working with data and numbers with a keen eye to detail
Demonstrated ability in problem solving by team working
Deep understanding of the influencer ecosystem, including talent identification and performance measurement
Ability to work both independently and cooperatively in diverse group settings
Proactively identify trends and opportunities to drive action and deliver value
Be a driver for innovation, with an appetite for testing and learning
Passionate about social media trends, entertainment world and Disney culture
Demonstrable professional experience with Social Media brand channels (major brands) working within SVOD, TV or Film industry.