Social Media Strategist

• Develop and Execute Social Media Strategy: Craft, implement, and optimize multi-channel social media strategies aligned with our brand goals
• Campaign Management: Plan, launch, and monitor creative campaigns across platforms (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, etc.)
• Content Creation & Curation: Collaborate with creative teams to produce engaging, on-brand content (posts, stories, videos, reels, etc.)
• Analytics & Reporting: Track KPIs, analyze campaign performance, and deliver actionable insights to maximize ROI
• Community Building: Foster active engagement, respond to comments/messages, and grow our follower base organically
• Trendspotting: Stay ahead of digital trends, emerging platforms, and competitor activity to keep us at the forefront
• SEO & Paid Media: Optimize content for search, manage paid social campaigns, and leverage analytics tools (Google Analytics, Meta Business Suite, etc.)
• Innovation: Brainstorm and experiment with new formats, technologies, and growth hacks

• 4-5 years in social media strategy, digital marketing, or related fields
• Proven track record of running successful social media campaigns
• Deep understanding of all major social platforms and their algorithms
• Strong analytical skills with experience using data to inform decisions
• Excellent communication, collaboration, and project management abilities
• Creative mindset with a passion for storytelling and brand building
• Familiarity with social media management tools (e.g., Hootsuite, Buffer), analytics platforms, and content creation apps. AI tools

Experience with influencer collaborations, paid advertising, and community management