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Develop, maintain, and optimize comprehensive social media strategies supporting client goals working closely with agency and client stakeholders. Responsible for client social media programs spanning Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube and Reddit. Define KPIs and gauge success.
Job Responsibility
Develop, maintain, and optimize comprehensive social media strategies supporting client goals
Responsible for client social media programs spanning Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube and Reddit
Define KPIs and gauge success
Collaborate across functions and teams to develop integrated social media strategies and campaigns involving influencers, PR/events, content, creative and digital marketing best practices
Oversee and support day-to-day social media strategy activities for multiple businesses
Attend meetings with the client and account teams
Generate compelling content with the content and creative team
Ensure quality and timely delivery of social media content, ads, and post promotions
Oversee best-in-class social media engagement, community management, and listening efforts
Create and optimize social media ad campaigns and post promotion strategies
Analyze, review, and regularly share feedback and insights on the effectiveness of campaigns and always-on programs
Serve as a social media expert for all social media channels
Collaborate on the development of organization-wide social media management policies and standard operating procedures
Requirements
Bachelor’s degree in marketing, advertising, communications or related field
4-5+ years social media marketing experience
Minimum 2-3+ years in paid social media planning and execution
Experience working with agriculture, animal health/feed, and/or food/CPG brands
Proficient with social media tools and ad platforms such as Sprinklr, SproutSocial, YouScan, and Meta Ads Manager
Experience working within and across teams
Understanding of SEO and web traffic metrics and analytics
Nice to have
Any relevant social media certifications
Graphic design, photo editing and social media video creation a plus
What we offer
Comprehensive health benefits and employee assistance programs