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PPK is growing our digital team and looking for a Social Media Strategist who knows how to turn culture, data, and good ideas into social work that actually performs. This role helps shape the overarching social media strategy for our clients while staying close to the work. It plans content, spots trends, and partners with creative, production and account teams to bring ideas to life.
Job Responsibility:
Help lead short- and long-term social media strategies and content tied to real business goals
Plan and develop social content across platforms—from big campaign ideas to always-on content
Concept and write across multiple brand tone of voices on social media
Stay tapped into internet culture and identify trends, moments, and conversations worth jumping into
Grow and engage social communities through smart, relevant content and conversations
Partner closely with creative, production and account teams to execute cohesive social programs
Monitor performance, pull insights, build decks and optimize content and channel strategies
Build clear, compelling strategy decks and briefs while confidently walking internal teams and clients through the “why”
Think ahead—anticipate client questions, platform shifts, and new opportunities
Requirements:
3–4+ years of agency experience working in social media strategy
Strong writing and presentation skills
Deep understanding of social media, internet culture and trends
Comfortable writing copy and using social listening and analytics tools
Organized, proactive, and able to juggle multiple projects without losing momentum
A collaborator and someone with grit
Able to move fast, stay flexible, and keep a good attitude when things get messy