Social Media Strategist Job at Robert Half (Memphis)

Social Media Strategist

Robert Half

Location:
United States , Memphis

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

A growing, mission‑driven organization is seeking a strategic, emotionally intelligent Social Media Strategist to lead its digital presence across multiple platforms. This role goes beyond traditional posting—it requires a marketing‑minded communicator who understands how to grow audiences, increase subscriptions, and strengthen brand visibility through meaningful, human‑centered engagement. The ideal candidate brings strong B2C experience, a deep understanding of digital behavior, and the ability to translate analytics into impactful content and community-building initiatives.

Job Responsibility:

Develop comprehensive social media strategies aligned with organizational goals
Build and manage content calendars for consistent, cohesive output
Research trends, monitor the competitive landscape, and identify emerging opportunities
Maintain brand integrity while responding to platform shifts, workforce conversations, and cultural moments
Think strategically about audience growth, positioning, and long-term visibility
Execute social media strategies across LinkedIn, Instagram, TikTok, YouTube, and additional emerging platforms
Create and publish content centered on career growth, detail oriented development, and emotional wellness
Ensure visual, tonal, and messaging consistency across all channels
Respond to comments, messages, and conversations to build trust and meaningful interaction
Cultivate relationships with influencers and advocates
Manage audience interactions and support community needs
Plan and execute campaigns designed to increase engagement, visibility, and subscriptions
Support content initiatives related to partnerships, events, and thought leadership
Track KPIs and interpret what platform data reveals about audience behavior
Present insights to leadership and recommend data‑driven adjustments
Test, iterate, and refine content based on ongoing analysis and community feedback
Understand how content contributes to top‑ and mid‑funnel activity
Partner with Marketing, Creative, PR, and Sales teams to support integrated initiatives
Work with leadership and subject‑matter experts to translate insights into compelling content

Requirements:

Bachelor’s degree in Marketing, Communications, Journalism, or related field
Minimum of four years of detail oriented social media experience, including time as a Social Media Coordinator
Proven background managing social media for a detail oriented services brand, mission‑driven organization, or personal brand
Exceptional writing and communication skills with the ability to convey empathy, clarity, and credibility
Experience creating or directing short‑form video content
Strong understanding of platform‑specific best practices (LinkedIn, Instagram, TikTok, X, Reddit)
Ability to manage multiple priorities, meet deadlines, and work both independently and collaboratively
Demonstrated track record of growing engagement and subscriptions organically
Comfort engaging with topics related to employment, career transitions, and personal development
Familiarity with SEO basics, paid social, algorithm behavior, and analytics tools
Experience using scheduling and design tools such as Hootsuite, Canva, and analytics dashboards
Strong creative thinking, organization, and problem‑solving skills

Nice to have:

Experience in workforce development, education, mental wellness, or career‑focused industries
Basic understanding of social insights, analytics, and performance tracking
Experience working with content calendars, brand guidelines, and cross‑functional teams

What we offer:

medical
vision
dental
life and disability insurance
401(k) plan

Additional Information:

Job Posted:
March 01, 2026

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