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Social Media Specialist

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PerkinElmer

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Location:
United Kingdom , High Wycombe

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Category:
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Salary:

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Job Description:

We are seeking a creative and strategic Social Media Specialist to lead and evolve PerkinElmer’s social media presence across key platforms. This role will be responsible for developing and executing a comprehensive social media strategy to increase brand awareness, grow engagement, and support lead generation and customer loyalty. The ideal candidate will have a deep understanding of social platforms, content trends, and analytics, and will bring an authentic passion for storytelling that resonates with both scientific and corporate audiences.

Job Responsibility:

  • Develop and own PerkinElmer’s social media strategy across platforms (LinkedIn, Instagram, Twitter/X, Facebook, TikTok, and others)
  • Work with the regional marketing team to understand use of specific platforms to help determine the posting strategies
  • Align social content and messaging with brand voice, campaign themes, and broader marketing objectives
  • Maintain a cohesive editorial calendar for organic and paid social campaigns
  • Collaborate with marketing and content leads to ensure consistent global brand storytelling
  • Partner with content, design, and product teams to create compelling social assets — including copy, imagery, short-form video, and stories
  • Write platform-native content optimized for engagement, reach, and interaction
  • Schedule, post, and manage daily content across social media channels
  • Ensure all posts reflect the brand’s tone, visual standards, and compliance requirements
  • Monitor comments, direct messages, and brand mentions in real time
  • Engage with followers, respond to inquiries, and foster meaningful community interactions
  • Manage approval and escalation processes with internal stakeholders, including legal and corporate communications
  • Proactively identify opportunities for thought leadership and real-time engagement
  • Track key performance metrics (impressions, engagement, click-through rates, follower growth, and conversions)
  • Analyze campaign performance and audience behavior to identify trends, insights, and optimization opportunities
  • Present regular reports and recommendations to stakeholders to guide social strategy and content direction

Requirements:

  • Bachelor's degree in Marketing, Communications, Digital Media, or related field
  • 5+ years of experience managing corporate social media channels across multiple platforms
  • Proven success in developing and executing social media strategies that drive measurable results
  • Strong writing and editing skills, with a keen understanding of tone and voice across channels
  • Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Sprinklr, or similar)
  • Familiarity with paid social media campaigns and audience targeting
  • Ability to balance creativity with data-driven insights and performance metrics
  • Exceptional organizational skills and attention to detail in managing multiple campaigns

Additional Information:

Job Posted:
May 15, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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