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We are looking for an experienced and enthusiastic social media specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels. The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company’s social media practices over time.
Job Responsibility:
Developing social media content plans that are consistent with the company’s brand identity
Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
Communicating with social media followers, including responding to queries in a timely manner
Developing and managing social influencer programs and attending social influencer events
Using analytical tools such as Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
Preparing monthly reports on social media marketing efforts
Suggesting recommendations to adjust the social media marketing strategy for optimal results
Staying up to date on best practices and emerging trends in social media
Requirements:
Bachelor’s degree in journalism, communications, marketing, or a related field
3 or more years of social media experience including planning
Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy
Experience using various analytics software
Multi-tasking and time-management skills, with the ability to prioritize tasks