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We are looking for a skilled Social Media Specialist with expertise in corporate marketing to join our team on a long-term contract basis. This position is based in West Des Moines, Iowa, and offers the opportunity to contribute to impactful social media campaigns and community engagement initiatives within the life insurance industry. The ideal candidate will have a strong background in marketing or communications and a proven ability to create and manage content across various platforms.
Job Responsibility:
Develop engaging and creative content for corporate social media channels, ensuring alignment with brand guidelines and enterprise goals
Schedule and manage posts across social media platforms, including LinkedIn, using tools like Sprout Social
Analyze social media metrics and performance data to optimize campaigns and provide actionable insights
Write press releases and manage public relations efforts to enhance the company’s visibility and reputation
Coordinate community engagement activities, such as employee appreciation events and corporate giving campaigns
Collaborate with internal teams to gather and adapt assets for corporate social media use
Participate in the planning and execution of marketing projects beyond social media efforts
Manage and grow online communities by fostering interactions and addressing inquiries
Ensure all content adheres to AP Style and demonstrates attention to detail
Assist in LinkedIn advertising campaigns to expand reach and engagement
Requirements:
Minimum of 2 years of experience in social media management, marketing, or communications
Proficiency in AP Style and corporate social media practices
Expertise in managing social media channels and creating targeted campaigns
Strong skills in social media content creation and community management
Familiarity with LinkedIn and tools like Sprout Social
Ability to analyze social media performance metrics and produce actionable recommendations
Experience in writing press releases and handling public relations tasks
Excellent organizational and communication skills, with the ability to manage multiple projects simultaneously
What we offer:
medical, vision, dental, and life and disability insurance