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Starting January 2026, this role expands our social media coverage across Benelux with a particular focus on community management for the Netherlands. As a Senior Social Media Specialist, you will be the primary contact within the Danone Careline for all customer interactions through social channels in Dutch, French and English. You will help drive our mission to bring innovative experiences, data‑driven thinking and digital capabilities into a constantly changing ecosystem while respecting local nuances across Benelux.
Job Responsibility:
Primary contact within the Danone Careline for all customer interactions through social channels in Dutch, French and English
Handle both proactive and reactive conversations for specific brands
Publishing, monitoring and moderating social engagement
Responding to and handling complaints received on various social and digital channels
Ensuring that we meet strict service level agreements (4‑hour weekday SLA) and maintain a consistent tone
Using Sprout Social and other management tools to schedule and publish posts, tag and categorise interactions, monitor performance and sentiment, and leverage social listening
Build, analyse and report on operational KPIs and consumer insights
Collaborate closely with the careline team to merge customer service insights with social sentiment
Cross‑training on careline macros and VOICE guidelines
Help unify workflows and ensure seamless hand‑offs between social and careline
Ensure knowledge‑base articles and training materials reflect the latest social media trends, algorithms and customer service practices
Support the preparation and delivery of training workshops
Assist with monitoring consumer interactions to maintain high standards
Requirements:
Extensive social media and community‑management experience
Native‑level Dutch with strong French and English
Proficiency in Sprout Social and social listening tools
Deep understanding of social media algorithms, platforms and best practices
Strong analytical and reporting skills
Outstanding written and verbal communication
Collaborative and proactive approach
Comfortable with flexible shifts and high‑volume environments
Passion for innovation and continuous improvement
Positive attitude
What we offer:
Pension Scheme
Eye test vouchers and discounts
Discounted corporate gym membership with Nuffield
Involvement with local charities and fundraising days