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Social Media Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Hinsdale

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

Join a dynamic, creative marketing team supporting student engagement and recruitment through digital storytelling and community-building. As a Social Media Specialist, you will help bring campus life to life online—creating, posting, and managing engaging content for a university's social media and digital channels.

Job Responsibility:

  • Develop, write, edit, and design daily social media posts—including videos and photography—to showcase university life and boost online engagement
  • Partner with graphic designer and content writer to craft compelling campaigns and stories
  • Propose and implement strategies to grow followers, increase engagement, and support the university's recruitment efforts
  • Attend student events to capture highlights and foster connections
  • Monitor social conversations and trends, alerting leadership to opportunities and risks
  • Manage a social media calendar and ensure consistent, timely, brand-aligned posts
  • Research industry best practices, influencer trends, guidelines, and legal requirements
  • Report performance analytics and KPIs in collaboration with marketing leadership

Requirements:

  • Bachelor’s degree in marketing, communications, journalism, or related field
  • 1–3 years of relevant content creation and social media experience (higher education experience a plus)
  • Strong photography and video storytelling skills
  • Experience with social media platforms (Meta, YouTube, LinkedIn, X, TikTok), Hootsuite, and basic video editing (Premiere Pro or similar)
  • Able to analyze social media performance metrics and adapt strategies
  • Enthusiastic collaborator, energetic storyteller, and passionate about engaging communities online

Nice to have:

higher education experience

What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
May 03, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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