Social Media Specialist Job at Advocate Health Care

Job Description

Helps execute and contribute to Advocate Health’s social media strategy to facilitate access, awareness and engagement on Advocate Health’s social media platforms. This position will produce content that will be driven from the social media strategy across all brand’s social media properties, which include: Twitter, Facebook, Instagram, YouTube, blogs, etc. They will be responsible for creating, designing and writing content for brand’s social media audiences as well as additional tasks, including but not limited to, writing blog content, executing paid strategies, editing content, monitoring and responding on social channels, proofreading, creating videos and social media graphics.

Job Responsibility

Executes and contributes to overall social media strategy through posting regularly on all of Advocate Health’s platforms (i.e. Facebook, Twitter, Instagram, Pinterest, etc.) to inform internal and external stakeholders what the Advocate Health brand offers, to increase engagement, maintain reputation and promote system and generate buzz around marketing campaigns, contests and sweepstakes
Creates daily posts and implements paid ad strategies for platforms with branded and professional images that drive goals and inspire communities to take action, including: educational and engaging video content, infographics, lead generation ads, etc.
Travels to locations to photograph evergreen and on-trend content for social media
Consistently monitor pages to ensure comments within community are appropriate, and promptly addresses community comments, reviews, questions and/or concerns
Stays ahead of social media content industry news and best practices. Provides input into strategic direction for brand’s social media channels. Participates in creative brainstorming sessions to develop new, more effective ways of engaging social space
Assists as liaison between operations and system teams to support content through social media promotion (internally and externally). Assists in primary coverage for all social platforms during weekday office hours and as needed outside of work hours in evenings and weekends
Executes on day-to-day reputation management strategies and monitors all social channels to ensure our consumers are being responded to in a timely manner
Provides support and coverage at community and partner events and serves as a live in-person social media support for system-wide and site events, sports partnership events, community initiatives, etc. Collaborates with patients, families, associates and clinical professionals to develop interesting and compelling stories through our partnerships and events that enhance the brand
Pulls timely social media reports and creates monthly or as-needed dashboards. Responds to reviews on all social media platforms and works to resolve issues with internal stakeholders
Maintains monthly editorial calendars including pre-approved posts supporting brand goals, paid social ads, community and sports partnerships, events and other initiatives

Requirements

Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience
Typically requires 3 years of experience in day-to-day management of social media platforms
Organized and detail oriented
Strong written and oral communication skills
Ability to operate independently in a self-directed, deadline-driven environment
Ability to collaborate effectively with all levels of clinicians, management, executives, etc.
Proficient in social media management and analytics tools, Microsoft Office products and familiarity with WordPress
Ability to develop social media strategies and tactics and effectively communicate recommendations to external communications leadership, under the guidance of social media leadership
A flair for creating persuasive content and communicating effectively (and differently) depending on the medium
Proactive, independent and takes initiative with consistent follow through. Results oriented
Superior time management skills, with capability of working with and meeting deadlines. Ability to handle tasks and complete work accurately and within a short timeframe
Ability to think critically, seek understanding of complex concepts, work to synthesize information, and create clarity to support sound decision-making
Strategic thinker with ability to to work in a team environment on initiatives that drive business results
Thrives in a fast-paced environment, having a change mindset and comfortable navigating ambiguity
Strong interpersonal communications skills with the ability to collaborate effectively with others
Excellent oral and written communications and relationship development skills
Manage timelines, ensuring efficiency and effectiveness of communication activities

What we offer

Paid Time Off programs
Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
Flexible Spending Accounts for eligible health care and dependent care expenses
Family benefits such as adoption assistance and paid parental leave
Defined contribution retirement plans with employer match and other financial wellness programs
Educational Assistance Program

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Social Media Specialist

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