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Social Media Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Philadelphia

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Category:
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Contract Type:
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Salary:

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Job Description:

A growing organization is seeking a skilled and motivated Social Media Specialist to lead and execute digital marketing and social media initiatives. This role focuses on increasing brand awareness, driving engagement, and generating traffic through consistent, high-quality content and strategic social media planning.

Job Responsibility:

  • Develop and implement a comprehensive social media strategy aligned with organizational goals
  • Create, edit, and publish high-quality short‑form and long‑form content across all major platforms
  • Build and maintain a strong YouTube presence, including frequent (ideally daily) video uploads
  • Manage and grow brand presence on Instagram, Facebook, LinkedIn, YouTube, and emerging platforms
  • Optimize content for social media SEO, including captions, hashtags, keywords, and engagement tactics
  • Track performance metrics and adjust strategies to improve reach, engagement, and conversions
  • Travel to job sites, meetings, and industry events (approximately 30%) to capture and produce content
  • Collaborate with internal teams to ensure social content aligns with broader brand messaging and objectives

Requirements:

  • Proven experience managing and growing social media channels
  • Strong video recording and editing skills specialized for social media (expert-level expected
  • full production not required)
  • Experience creating both short‑form and long‑form digital content
  • Demonstrated success in developing and executing marketing strategies
  • Strong understanding of social media SEO and content optimization practices
  • Ability to work on-site in Philadelphia, PA, Monday–Friday, 7:00 AM – 3:00 PM (non‑negotiable)
  • Willingness to travel approximately 30% of the time
  • Ability to lift up to 50 lbs. and work in various outdoor conditions (heat, cold, etc.)
  • Excellent organizational skills and ability to manage multiple projects simultaneously
  • Proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator, Photoshop)
  • Proficiency in Microsoft Office Suite (Word, PowerPoint, Outlook)
  • Proficiency in social media CMS and marketing tools (e.g., Hootsuite, SEMRush)
  • Expertise in social media video editing
  • Expertise in content creation
  • Expertise in social media SEO and optimization
  • Expertise in social media strategy and audience growth
  • Expertise in Google Ad, Digital Marketing, Google Analytics, Google AdWords, Email Campaigns

Nice to have:

  • Experience in or knowledge of a related industry (not required)
  • Portfolio demonstrating social media campaigns, original content, and measurable results
  • Background in both creative content development and performance-driven marketing
What we offer:
  • Medical, vision, dental, and life and disability insurance
  • Company 401(k) plan
  • Access to top jobs, competitive compensation and benefits
  • Free online training

Additional Information:

Job Posted:
March 26, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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