Social Media Specialist

• Develop and implement organic social media strategies to maximize audience engagement and brand visibility
• Create innovative, platform-specific content for Facebook, Instagram, LinkedIn, TikTok, Pinterest, and X (formerly Twitter)
• Monitor social media channels to engage with followers in real-time, manage communities, and address reputation risks
• Analyze campaign performance data to inform strategy and provide actionable insights through detailed reporting
• Collaborate with communications, PR, and creative teams to ensure content aligns with the organization's voice and goals
• Lead influencer marketing initiatives and event-based social media campaigns to amplify reach
• Stay informed on industry trends and incorporate them into dynamic content strategies
• Manage content calendars and oversee the use of tools like Meta Business Suite, Canva, and Sprout Social
• Provide mentorship to team members and foster cross-functional collaboration with paid media managers

• Proven experience in developing and managing successful organic social media campaigns
• Proficiency in using tools such as Meta Business Suite, Sprout Social, Canva, and TikTok Creator Tools
• Strong skills in analytics and reporting, with the ability to draw insights from platforms like Google Analytics and LinkedIn Analytics
• Expertise in content creation tailored to various platforms, including Facebook, Instagram, and X
• Solid understanding of community management and handling reputation risks or crisis situations
• Background in influencer marketing and event-based campaigns
• Excellent communication and collaboration skills, with experience working across teams

Familiarity with nonprofit or mission-driven organizations

• medical
• vision
• dental
• life and disability insurance
• 401(k) plan