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Social Media Specialist

United States, Warminster Contract work · Job Posted May 29, 2026
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Job Description

We are looking for a Social Media Specialist to shape and strengthen a B2B brand’s organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations.

Job Responsibility

  • Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement
  • Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences
  • Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility
  • Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests
  • Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging
  • Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts
  • Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed
  • Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established

Requirements

  • Several years of experience developing and leading social media strategy in a marketing environment
  • Strong knowledge of TikTok best practices and a clear understanding of how short-form video supports audience growth and engagement
  • Proven background in B2B social media, with the ability to adapt messaging for business or technical audiences
  • Demonstrated ability to move from strategic planning into actionable guidance for content execution
  • Comfortable working in a remote setting while managing communication effectively with internal teams and clients
  • Strong presentation, collaboration, and stakeholder management skills
  • Experience with industrial, construction, plumbing, automotive, blue-collar, or trade-focused audiences is highly valued
  • Familiarity with both organic and paid social approaches, along with basic content creation or video editing capabilities, is a plus

Nice to have

  • Experience with industrial, construction, plumbing, automotive, blue-collar, or trade-focused audiences
  • Familiarity with both organic and paid social approaches, along with basic content creation or video editing capabilities

What we offer

  • Medical
  • Vision
  • Dental
  • Life and disability insurance
  • 401(k) plan
  • Free online training
  • Access to top jobs
  • Competitive compensation

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