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Our client is seeking a Social Media Specialist to support the execution of social media strategies across multiple digital platforms. This individual will help create and publish content, support audience engagement efforts, assist with paid and organic campaigns, and contribute to the growth and visibility of the organization's online presence. The ideal candidate thrives in a fast-paced environment, enjoys balancing planned content with real-time opportunities, and has experience creating compelling social media content across a variety of formats.
Job Responsibility
Create, schedule, publish, and monitor content across multiple social media platforms
Develop engaging digital content including social posts, graphics, videos, and campaign assets
Support organic and paid social media initiatives designed to increase audience engagement and brand visibility
Partner with internal stakeholders to translate organizational priorities into effective social media content
Track campaign and platform performance metrics and assist with reporting efforts
Maintain content calendars and project timelines using project management and social media tools
Ensure messaging remains consistent with brand standards and communication objectives
Stay current on platform updates, trends, and best practices to inform content strategies
Requirements
Bachelor's degree in Marketing, Communications, Public Relations, or a related field
2+ years of experience in social media, digital marketing, communications, or a related field
Experience creating social media content including written copy, graphics, and video
Familiarity with major social platforms including Instagram, Threads, X, Facebook, Bluesky, and LinkedIn
Experience supporting organic and paid social media campaigns
Knowledge of social media management and analytics tools
Strong written communication skills and attention to detail
Ability to manage multiple projects and shifting priorities in a deadline-driven environment
Nice to have
Experience with bilingual or multicultural audience engagement is highly preferred