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We are seeking an experienced and creative Social Media Specialist to join our team. You will be responsible for developing and executing social media strategies to increase brand awareness and engagement, identifying trends and insights to optimize content, and ensuring compliance across global social media accounts.
Job Responsibility:
Plan, manage, and execute global organic social media campaigns that align with LHH’s product launches, marketing initiatives, red letter days, brand milestones, and more
Own and maintain the organic social media content calendar to ensure timely and consistent posting across all social media platforms and alignment with broader company editorial calendar themes
Coordinate the publishing process across global social channels using approved templates and tools
Collaborate with global and local teams to manage access to content templates and assets, supporting timely and accurate campaign execution
Manage online conversations about the brand
Monitor social sentiment in real time, in partnership with the Global Social Media Manager, and respond to comments, messages, and discussions, escalating issues as needed and tracking themes or questions for future content consideration
Encourage discussions, share user-generated content, and facilitate conversations to enhance community participation
Support the daily operations of LHH’s employee advocacy platform
Partner with internal teams to drive adoption of the platform and ensure employees have easy access to approved content
Track advocacy engagement and assist in reporting usage trends, while identifying new opportunities to improve participation
Collaborate with local marketers and internal comms to align advocacy efforts with campaign messaging and company priorities
Track and analyze social media performance using analytics tools
Provide insights and recommendations based on data to improve engagement and reach
Assist with compiling and formatting social media metrics to inform monthly and quarterly performance reports
Stay up to date with social media trends, best practices, and emerging platforms to optimize engagement strategies
Partner with the Global Social Media Manager to develop and implement policies, guidelines, and training programs to educate internal teams on proper social media usage and content creation
Regularly audit social media accounts across global regions to ensure compliance, adherence to brand standards and style guidelines, and best practices
Support onboarding of new users and internal teams to social tools, processes, and best practices
Act as a point of contact for local marketers to ensure consistent application of LHH's social standards
Work closely with global marketing, communications, and creative teams to ensure brand consistency and strategic alignment across all touchpoints
Serve as a company-wide subject matter expert
Requirements:
2-3+ years of experience in social media management, with strong experience in LinkedIn
Proven track record of growing and managing social media accounts organically
Excellent writing and editing skills, with the ability to adapt tone and messaging to match brand voice across platforms
Experience using social media content and/or community conversation to increase audience engagement, build brand equity, and drive engagement
Strong storytelling skills and ability to create engaging and interactive posts, responses, and community activations
Enjoy pushing creative boundaries and bringing bold, fresh thinking to content execution
Understand social behavior, what makes people react, share, or comment, and know how to shape content around those triggers
Energized by people, you build relationships easily, and you intuitively understand tone, timing, and how to respond with empathy or wit
Proficiency in social media platforms (e.g., LinkedIn, Facebook, Instagram, TikTok, and Twitter)
Familiarity with social media management and listening tools (e.g., Sprout Social, Sprinklr, Brandwatch, etc.)
Ability to interpret social media metrics and analytics
Knowledge in using data to drive decision-making and strategy adjustments
High attention to detail, creativity, communication, and interpersonal skills
What we offer:
Flexible working model
Private medical insurance (PMI)
Group personal pension plan
Career support for family and friends
25 working days paid holiday with the opportunity to buy extra days off each year
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