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The Social Media Specialist develops and executes social media strategies to increase brand awareness, engagement, and lead generation across platforms.
Job Responsibility:
Create, schedule, and publish engaging content
Manage community engagement and respond to messages/comments
Monitor trends and optimize content performance
Analyze metrics and provide performance reports
Collaborate with creative and marketing teams on campaigns
Requirements:
2+ years of social media management experience
Knowledge of platforms such as Instagram, LinkedIn, Facebook, TikTok, and X
Experience with scheduling tools (Hootsuite, Sprout Social, etc.)