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Social Media Specialist

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Aquent

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Location:
United States , Fort Worth

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Category:
-

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Contract Type:
Not provided

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Salary:

40.00 USD / Hour

Job Description:

Our rail client is looking for a Social Media Specialist to join their team. This is a hybrid position with both remote and in-office work. Office location is in north Fort Worth.

Job Responsibility:

  • Administer all BNSF social channels and Rail Talk corporate blog, including engaging with the public, responding to comments and questions, updating or deleting content, moderating submitted posts, publishing articles, etc
  • Monitor social channels for urgent engagement on a daily basis
  • Create approved content for publication on BNSF social media channels and corporate blog
  • This can include writing social posts or long-form articles
  • taking or editing photos or videos
  • creating graphics
  • and occasionally attending events to cover a story
  • Monitor and report on online mentions of BNSF and, when appropriate, help coordinate BNSF’s response
  • Create and distribute analytics reporting of BNSF online content’s performance as needed
  • Work with Senior Manager Social Media, Director External Communications, and internal clients to help plan and execute online communications
  • Stay apprised of social media and web trends and best practices and make recommendations to keep BNSF’s online messaging fresh and engaging while achieving business objectives

Requirements:

  • Bachelor’s degree or greater in a related field, such as journalism, communications, public relations, social media
  • Three or more years of experience managing social media channels and planning and creating social media and website content in a corporate, governmental, non-profit or agency environment
  • Strong online content portfolio required
  • Demonstrated writing, editing, graphic design skills
  • Ability to write compelling copy and create engaging social media posts as well as longer articles for our Rail Talk blog
  • Proficiency with photo editing in Adobe Photoshop or similar software preferred, and some experience with a range of content creation tools (examples could include Canva, Premiere Pro, Premiere Rush, After Effects, Illustrator, etc.)
  • Experience with at least one major social media management platform (Hootsuite, Buffer, etc.)
  • Experience using at least one social media analytics tracking tool (Meltwater, Brandwatch, Social Studio, etc.) to create and distribute reports
  • Strong knowledge of features, best practices and comparative strengths and disadvantages of major social media channels
  • Current knowledge of social media trends, techniques and technologies
  • Experience working diplomatically with internal clients while maintaining corporate standards
  • Experience managing multiple assignments on deadline and publishing to a schedule

Nice to have:

  • Video shooting and editing skills are a plus
  • Familiarity with AP Style is a plus

Additional Information:

Job Posted:
January 11, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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