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Our rail client is looking for a Social Media Specialist to join their team. This is a hybrid position with both remote and in-office work. Office location is in north Fort Worth.
Job Responsibility:
Administer all BNSF social channels and Rail Talk corporate blog, including engaging with the public, responding to comments and questions, updating or deleting content, moderating submitted posts, publishing articles, etc
Monitor social channels for urgent engagement on a daily basis
Create approved content for publication on BNSF social media channels and corporate blog
This can include writing social posts or long-form articles
taking or editing photos or videos
creating graphics
and occasionally attending events to cover a story
Monitor and report on online mentions of BNSF and, when appropriate, help coordinate BNSF’s response
Create and distribute analytics reporting of BNSF online content’s performance as needed
Work with Senior Manager Social Media, Director External Communications, and internal clients to help plan and execute online communications
Stay apprised of social media and web trends and best practices and make recommendations to keep BNSF’s online messaging fresh and engaging while achieving business objectives
Requirements:
Bachelor’s degree or greater in a related field, such as journalism, communications, public relations, social media
Three or more years of experience managing social media channels and planning and creating social media and website content in a corporate, governmental, non-profit or agency environment
Ability to write compelling copy and create engaging social media posts as well as longer articles for our Rail Talk blog
Proficiency with photo editing in Adobe Photoshop or similar software preferred, and some experience with a range of content creation tools (examples could include Canva, Premiere Pro, Premiere Rush, After Effects, Illustrator, etc.)
Experience with at least one major social media management platform (Hootsuite, Buffer, etc.)
Experience using at least one social media analytics tracking tool (Meltwater, Brandwatch, Social Studio, etc.) to create and distribute reports
Strong knowledge of features, best practices and comparative strengths and disadvantages of major social media channels
Current knowledge of social media trends, techniques and technologies
Experience working diplomatically with internal clients while maintaining corporate standards
Experience managing multiple assignments on deadline and publishing to a schedule