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Social Media Specialist

United States, Bloomington · Job Posted March 26, 2026
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Job Description

We are looking for a skilled Social Media Specialist to create and manage organic content across multiple platforms for an organization in the education industry. This long-term contract position is based in Bloomington, Minnesota, and requires a creative individual with a keen attention to detail and a strong understanding of branding and engagement strategies. The ideal candidate will have a solid background in social media content creation and campaign management, with a focus on innovative and visually appealing designs.

Job Responsibility

  • Develop and execute organic social media strategies across platforms like Facebook, Instagram, Pinterest, Twitter, TikTok, Snapchat, and YouTube
  • Create and schedule engaging content that aligns with the brand's voice and standards, including visuals, captions, and text overlays
  • Plan and manage content calendars, ensuring timely delivery of posts and campaigns
  • Utilize tools such as Canva and CapCut to design static assets and edit short-form videos
  • Apply and maintain brand guidelines consistently across all content formats
  • Monitor social media channels, analyzing performance metrics to optimize campaign effectiveness
  • Collaborate with teams to support influencer-style content creation while adhering to organizational standards
  • Provide recommendations for boosting posts and enhancing reach across channels
  • Stay updated on social media trends and best practices to drive innovation in campaigns
  • Ensure all content complies with brand and design standards while maintaining high-quality output

Requirements

  • 1 plus years of experience in creating organic social media content and campaigns
  • Proficiency in Canva and similar design tools for creating visually appealing assets
  • Strong skills in short-form video editing, with experience using tools like CapCut
  • Familiarity with social media platforms including Facebook, Instagram, Pinterest, Twitter, TikTok, Snapchat, and YouTube
  • Ability to maintain brand guidelines across all aspects of content creation
  • Excellent problem-solving and analytical skills to measure and improve campaign performance
  • Experience in planning and managing content calendars
  • Proficiency in Microsoft Office Suite for reporting and documentation

What we offer

  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan
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