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We are looking for a creative and detail-oriented Social Media Specialist to join our team in Minneapolis, Minnesota. In this role, you will oversee the development and implementation of social media strategies while ensuring brand consistency across all platforms. Your expertise will be instrumental in crafting engaging content that resonates with our audience and supports marketing initiatives.
Job Responsibility:
Develop and execute social media strategies to enhance brand visibility and engagement
Create, edit, and schedule compelling content for various social media platforms
Manage and maintain social media calendars to ensure timely and consistent posting
Update and monitor website content to align with brand and marketing goals
Coordinate internal and external communications to ensure brand messaging is cohesive
Collaborate with marketing partners to support joint campaigns and initiatives
Adhere to established brand guidelines in all content creation and communication efforts
Analyze social media performance metrics and provide actionable insights to optimize campaigns
Stay informed on industry trends and emerging platforms to keep strategies innovative
Requirements:
Proven experience in managing social media platforms and campaigns
Strong copywriting skills with the ability to craft engaging and persuasive content
Proficiency in using social media tools and analytics platforms
Familiarity with maintaining brand consistency across digital channels
Ability to create and curate content tailored to different audiences
Knowledge of social media strategies and best practices
Excellent organizational skills for managing calendars and deadlines
Strong communication and collaboration skills to work effectively with teams and partners