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We are looking for a talented Social Media Specialist to join our team on a contract basis in Marin County, CA. In this role, you will be responsible for managing social media platforms, creating compelling content, and optimizing campaigns to enhance brand visibility and audience engagement. This position offers a unique opportunity to collaborate with diverse teams across marketing, events, and sales while contributing to the growth of our media and events ecosystem.
Job Responsibility:
Develop and publish engaging visual and video content tailored to various social media platforms
Oversee and maintain a consistent brand presence across all social media channels
Travel to industry events and conferences to capture live content and promote real-time engagement
Implement tracking and analytics tools to measure social media performance and drive conversions
Strategically plan and execute paid social media campaigns to meet marketing objectives
Experiment with innovative content formats and strategies to maximize audience engagement
Provide LinkedIn content and posting support for the sales team to enhance outreach effectiveness
Collaborate with cross-functional teams to align social media strategies with broader business goals
Analyze audience behavior and social analytics to refine content and campaign strategies
Requirements:
Proven experience managing social media for brands or event-focused organizations
Strong knowledge of social media analytics and audience behavior trends
Expertise in creating high-quality visual and video content for social platforms
Ability to plan, execute, and optimize paid social media campaigns
Excellent communication skills and the ability to coordinate with multiple stakeholders
Proficiency in using tagging, tracking, and analytics tools to measure performance
Strong organizational skills and the ability to manage multiple projects simultaneously
Nice to have:
Familiarity with AI-assisted tools for content creation and editing is a plus
What we offer:
medical, vision, dental, and life and disability insurance