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XBOW is looking for a Social Media Senior Manager to build social into the company’s most dynamic storytelling surface, and one of the clearest expressions of who we are: a team of builders, hackers, and researchers changing how security works. This is not a traditional social role focused on posting and performance marketing mechanics. It’s a narrative leadership role. You will shape how XBOW shows up in the world, how our breakthroughs are understood, and how we consistently earn attention in a crowded, skeptical market.
Job Responsibility:
Define and evolve XBOW’s social narrative
Develop social storytelling frameworks that translate complex research and product wins into narratives
Create the connective tissue between XBOW’s product, research, and cultural presence
Build an unmistakable voice
Personally create and ship high-performing content across formats
Partner with Creative to set quality and taste standards for social that scale
Build repeatable content systems that compound attention over time
Balance long-term brand storytelling with fast-turn moments
Work closely with leaders, researchers, and engineers to help them develop their own voices
Identify the most interesting internal stories and turn them into recurring content
Create “social enablement” systems
Build a culture where social is a company-wide muscle
Run constant experimentation across content formats, channel strategy, storytelling angles, and distribution loops
Use social as a lab for new positioning, messaging, and narrative direction
Push XBOW to be bolder, clearer, and more culturally fluent
Create new processes that improve speed, quality, and alignment across teams
Partner closely with AR/PR to shape and amplify news moments
Collaborate with Paid to turn organic content into scalable creative inputs
Support product launches and major announcements with social-first storytelling
Work with marketing and leadership to ensure social is a core ingredient in XBOW’s go-to-market motion
Requirements:
6–10+ years of experience in social media, brand storytelling, or editorial roles, ideally at high-growth startups or iconic brands
Exceptional storytelling instincts and writing ability, with a strong sense of voice, timing, and narrative cohesion
Strong creative taste across copy, visuals, and platform-native formats
Experience building distinctive brand presence, not just growing accounts
Comfort collaborating with technical teams and turning complex topics into compelling stories without losing credibility
Ability to operate independently, move quickly, and drive clarity in ambiguous environments
Strong strategic and systems thinking: you can build repeatable engines, not just one-off posts
Nice to have:
Experience in cybersecurity, developer tools, or other technical industries with skeptical audiences
Experience partnering closely with PR/Comms teams on narrative strategy and launches
Experience working with executives or technical leaders to build thought leadership and public voice
Experience with lightweight production workflows (short-form video, motion, creator-style content pipelines)
What we offer:
Competitive salary, clear performance-based incentives, and equity package
Career Growth: Significant opportunities to progress within the sales organization and shape your career trajectory as we scale
Meaningful Work: You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide