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Social Media Senior Manager

Xbow

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

115000.00 - 135000.00 USD / Year

Job Description:

XBOW is looking for a Social Media Senior Manager to build social into the company’s most dynamic storytelling surface, and one of the clearest expressions of who we are: a team of builders, hackers, and researchers changing how security works. This is not a traditional social role focused on posting and performance marketing mechanics. It’s a narrative leadership role. You will shape how XBOW shows up in the world, how our breakthroughs are understood, and how we consistently earn attention in a crowded, skeptical market.

Job Responsibility:

  • Define and evolve XBOW’s social narrative
  • Develop social storytelling frameworks that translate complex research and product wins into narratives
  • Create the connective tissue between XBOW’s product, research, and cultural presence
  • Build an unmistakable voice
  • Personally create and ship high-performing content across formats
  • Partner with Creative to set quality and taste standards for social that scale
  • Build repeatable content systems that compound attention over time
  • Balance long-term brand storytelling with fast-turn moments
  • Work closely with leaders, researchers, and engineers to help them develop their own voices
  • Identify the most interesting internal stories and turn them into recurring content
  • Create “social enablement” systems
  • Build a culture where social is a company-wide muscle
  • Run constant experimentation across content formats, channel strategy, storytelling angles, and distribution loops
  • Use social as a lab for new positioning, messaging, and narrative direction
  • Push XBOW to be bolder, clearer, and more culturally fluent
  • Create new processes that improve speed, quality, and alignment across teams
  • Partner closely with AR/PR to shape and amplify news moments
  • Collaborate with Paid to turn organic content into scalable creative inputs
  • Support product launches and major announcements with social-first storytelling
  • Work with marketing and leadership to ensure social is a core ingredient in XBOW’s go-to-market motion

Requirements:

  • 6–10+ years of experience in social media, brand storytelling, or editorial roles, ideally at high-growth startups or iconic brands
  • Exceptional storytelling instincts and writing ability, with a strong sense of voice, timing, and narrative cohesion
  • Strong creative taste across copy, visuals, and platform-native formats
  • Experience building distinctive brand presence, not just growing accounts
  • Comfort collaborating with technical teams and turning complex topics into compelling stories without losing credibility
  • Ability to operate independently, move quickly, and drive clarity in ambiguous environments
  • Strong strategic and systems thinking: you can build repeatable engines, not just one-off posts

Nice to have:

  • Experience in cybersecurity, developer tools, or other technical industries with skeptical audiences
  • Experience partnering closely with PR/Comms teams on narrative strategy and launches
  • Experience working with executives or technical leaders to build thought leadership and public voice
  • Experience with lightweight production workflows (short-form video, motion, creator-style content pipelines)
What we offer:
  • Competitive salary, clear performance-based incentives, and equity package
  • Career Growth: Significant opportunities to progress within the sales organization and shape your career trajectory as we scale
  • Meaningful Work: You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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