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The Social Media Producer for BBC StoryWorks Americas will collaborate across creative strategy, production, design, sales, and marketing teams to integrate social-first thinking into every stage of branded content campaigns, from pre-sale creative development through production. This role ensures social platforms are not just a distribution channel, but a central part of creative strategy and execution. Key and close collaboration with the video/audio producers will ensure that social media creativity is factored into every social media content execution. Reporting to Executive Creative Director of StoryWorks in the North America region and the Head of Social globally, the Social Media Producer also supports BBC StoryWorks’ own social media presence, particularly on LinkedIn, Instagram, and YouTube, showcasing our work, promoting thought leadership, and helping position BBC StoryWorks as a leader in the branded content space.
Job Responsibility:
Develop innovative, social-first creative concepts for branded content campaigns during pre-sales, ensuring social is integrated into overall creative strategies
Advise sales and creative teams on social trends, formats, and platform best practices to strengthen pitches and proposals
Dedicate around 25% of their role to close collaboration with central performance teams, ensuring alignment on priorities, facilitating knowledge-sharing, and driving joint experimentation across EMEA and APAC markets
Contribute to marketing tentpole and category deck development providing social media through-starters
Maintain a proactive social content calendar aligned with launches, campaigns, and events
Collaborate with strategists, designers, project management, product, data, and editorial teams to ideate on optimized social assets during campaign production
Lead collaboratively, the holistic distribution strategy inclusive of BBC O&O editorial channels per branded content campaign, to ensure a targeted approach based on real data
Collaborate with internal teams and clients to recommend paid social strategies that drive engagement and amplification of branded content campaigns
Act as subject matter expert on LinkedIn, YouTube, Instagram, Tik Tok, and emerging platforms, particularly for B2B and branded content audiences
Lead the development and execution of BBC StoryWorks’ North America’s owned social media strategy, growing and engaging audiences through thought leadership, showcasing campaigns, and celebrating team successes in collaboration with international regions to produce a consistent approach
Requirements:
5 years of workforce experience in social media production, strategy, or content creation, ideally within branded content, advertising, or publishing
Experience working on B2B and B2C campaigns and managing corporate social accounts is highly desirable
Experience with paid social tactics, influencer partnerships, and content distribution strategies
Experience producing creative assets (images, short videos, motion graphics) for social media required
Deep understanding of social-first branded content strategy and creative execution
Expertise in B2B social media marketing, especially on LinkedIn and YouTube
Ability to create and edit engaging, dynamic visual and video content for social platforms, using tools such as Adobe Creative Suite, Canva, Microsoft Office Suite, or native platform editors
Understanding of paid social media strategies and how to leverage them to amplify branded content campaigns effectively
Nice to have:
Strong creative and strategic thinking, with the ability to translate ideas into actionable social campaigns
Knowledge of social performance metrics and ability to derive actionable insights
Excellent written and verbal communication skills, with the ability to adapt tone and style for different platforms and audiences
Proficiency with social publishing tools and analytics platforms
Collaborative, proactive, and able to manage multiple priorities effectively
What we offer:
100% Employer-Paid Medical and Dental Insurance (PPO plans)