Social Media Producer

• Develop and implement social media strategies tailored to Keeping It Real with Jillian Michaels that align with broader brand objectives
• Grow monetization opportunities and fan engagement across all major platforms
• Create, schedule, and publish engaging, show-specific content across Facebook, Instagram, TikTok, X (formerly Twitter), and YouTube
• Provide regular analytical reports on performance, audience insights, and growth opportunities
• Analyze marketing efforts to improve engagement and reach
• Collaborate with production and marketing teams to develop cohesive, cross-channel campaigns
• Monitor and respond to audience interactions to foster a strong community around the show
• Leverage social media trends and platform innovations to expand show visibility and fandom
• Ensure content is on-brand and reflective of Jillian Michaels’ voice and values
• Set and monitor KPIs specific to the show and adapt strategies based on insights
• Manage targeted ad campaigns and social media budgets
• Stay current with platform changes, best practices, and industry trends
• Manage scheduling, listening, and analytics tools to streamline workflow

• 4–5 years of experience managing high-profile social media accounts
• Proven success across platforms such as Facebook, TikTok, Instagram, X, and YouTube
• Experience working with talent or branded shows in the media or entertainment space
• Strong analytical skills with ability to translate metrics into action
• Excellent communication, copywriting, and content planning skills
• Ability to manage multiple projects simultaneously in a fast-paced environment

• Usable skills in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.)
• Familiarity with fan community engagement strategies for talk shows or personality-led content
• Experience using social listening tools and scheduling platforms

medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits