Social Media Officer Jobs

Social Media Officer

Birkbeck University of London

Location:
United Kingdom, London

Category:
-

Contract Type:
Employment contract

Salary:

34827.00 - 38981.00 GBP / Year

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Job Description:

Birkbeck, University of London, is seeking a creative and strategic Social Media Officer to join our Marketing and External Relations team. This is an exciting opportunity to shape and deliver our social media presence, helping us attract prospective students, and strengthen our reputation among diverse audiences. You will lead on planning, creating, and managing engaging content across our corporate social media channels, including TikTok, Instagram, Facebook, LinkedIn, and X. Working closely with colleagues in the Marketing team and student ambassadors, you’ll ensure our content is innovative, on-brand, and aligned with key recruitment and reputation goals.

Job Responsibility:

Develop and implement a social media plan to support student recruitment and brand build
Create compelling content (video, images, infographics) tailored to different platforms and audiences
Monitor and respond to comments and queries across channels, ensuring timely and accurate engagement
Analyse performance data and produce monthly reports to inform strategy
Recruit and manage student ambassadors, providing training and creative direction
Stay ahead of social media trends and apply insights to enhance engagement

Requirements:

Extensive experience managing social media for a large organisation
Strong creative skills in video production, photography, and design using tools like Canva, CapCut, and Adobe
Excellent knowledge of social media platforms, trends, and analytics tools
Ability to develop and implement social media strategies that drive engagement and deliver measurable results

Nice to have:

Knowledge of the higher education sector and student recruitment cycles

What we offer:

31 days paid leave each year (which includes set holiday dates at Easter and Christmas) in addition to bank holidays
competitive salary and pension scheme
flexible working arrangements
generous benefits in the HE sector

Additional Information:

Job Posted:
December 06, 2025

Expiration:
December 07, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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