Social Media Marketing Manager

• Develop and implement social media channel strategies that support 7-Eleven’s strategic business objectives to drive traffic and increase conversions instore and across online channels, including organic social, paid social, content creator and influencer strategy
• Manage the execution and analysis of all social media campaigns leveraging data-driven insights to enhance engagement and impact
• Maintain monthly social media content calendars
• Provide guidance on boosting and ad management, ensuring proper execution and alignment with customer campaigns
• Ensure content creator and influencer content aligns with brand values and campaign goals
• Collaborate with in-house creative and agency partners to develop low-fi and agile content for all social media platforms (including but not limited to Meta, TikTok, X, Snapchat, LinkedIn)
• Responsible for measuring success of social media channels and accountable for achieving KPI performance metrics and regularly reporting to leadership
• Manage social media marketing budgets, ensuring efficient allocation of resources to maximize ROI across channels
• Responsible for social media community management strategy, including developing and maintaining protocols, monitoring, and responding with a timely response rate
• Collaborative mindset, fostering a supportive environment focused on growth, innovation and continuous improvement
• Partners cross-functionally with Marketing & Communications and US teams to grow our social media platforms
• Stay informed on evolving social media trends, processes and technologies to recommend innovative ideas and achieve efficiencies
• Manage and coach direct report in executing social media strategy and content management across multiple social media channels

• Bachelor’s degree in marketing, communications, business or related field
• Minimum of 5+ years’ experience in social media marketing, preferably in retail, convenience or QSR industry
• Proven experience in developing and executing successful social media campaigns that have driven online sales, customer acquisition and member loyalty
• Proficiency with monitoring and reporting on digital performance metrics
• Experience managing budgets and resources effectively
• Results-driven, and highly organized, with ability to manage multiple projects simultaneously
• Excellent project management skills and ability to mobilize, often within tight timelines
• Exceptional written and verbal communication skills, with the ability to lead presentations
• Cooperative and collaborative with the ability to forge strong internal and external relationships
• Ability to solve problems both independently and as part of a team through a structured approach

Expertise in influencer management and community management is an asset