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Randstad Logo Randstad · -

Social Media Marketing Coordinator

Canada, Laval 55000.00 CAD / Year · Job Posted May 31, 2026
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Job Description

In your role as a Social Media Marketing Coordinator, you will be the conductor of the digital presence. Your responsibilities will encompass strategic planning, creating rigorous editorial calendars, and producing attractive visuals. The analytical aspect is also paramount in the field of business administration: you will scrutinize performance data, interpret reach and conversion trends, and adjust your tactics to ensure an optimal return on investment. Your expertise will contribute to solidifying the company’s position as a market leader across Canada.

Job Responsibility

  • Plan and coordinate internal and external content projects from A to Z ensuring brand consistency within the business administration department
  • Develop, manage, and optimize editorial calendars on a monthly and quarterly basis to ensure a constant and strategic presence
  • Complete copywriting, visual creation (via graphic tools), and daily posting on key channels: LinkedIn, Facebook, and Instagram
  • Meticulously adapt advertising and informational messages according to audience segments: engineers, contractors, wholesalers, architects, and designers
  • Collaborate closely with internal teams, including sales, specification, and management, to showcase flagship projects and company innovations
  • Highlight complex case studies, major site achievements, and corporate events to strengthen the organization's social proof
  • Actively optimize post visibility and engagement by constantly monitoring algorithms and digital business administration best practices
  • Conduct rigorous performance tracking (engagement, reach, conversion) and produce monthly reports with optimization recommendations
  • Actively participate in the writing and graphic design of various promotional tools such as corporate brochures, one-pagers, and technical data sheets
  • Manage the writing and aesthetic design of the monthly internal newsletter and the quarterly external customer newsletter
  • Train, advise, and support the business administration and sales teams in using digital best practices and personal branding (Social Selling)

Requirements

  • University degree (Bachelor's) in Marketing, Communications, or Business Administration with a digital specialization
  • Minimum of 2 to 4 years of relevant experience in a Social Media Marketing Coordinator or content specialist role
  • Perfect bilingualism (French and English), essential for collaboration with the Toronto office and managing markets outside Quebec
  • Confirmed experience in the B2B sector, ideally in distribution or the construction/engineering field
  • Proficiency in marketing automation tools and newsletter delivery platforms

What we offer

  • Competitive salary starting at $55,000 per year
  • Comprehensive benefits package including medical and dental insurance
  • Permanent position within a stable and expanding business administration structure
  • Modern work environment located in Laval, easily accessible
  • Real opportunities for professional development and continuous training funded by the employer
  • Corporate culture focused on collaboration, innovation, and work-life balance
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