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We are looking for a Social Media Manager who can lead end-to-end social media strategy across paid and organic channels. This role goes beyond execution and focuses on planning, scaling, performance ownership, and aligning social media with overall business and revenue goals. The ideal candidate should have strong experience in managing high-budget campaigns, building content strategy, leading teams, and driving measurable ROI from social platforms.
Job Responsibility:
Define and execute overall social media strategy aligned with business goals
Build monthly and quarterly content and campaign roadmaps
Identify new growth opportunities across platforms (Meta, LinkedIn, Pinterest, TikTok, emerging channels)
Drive brand positioning, storytelling, and audience engagement strategy
Own paid media strategy across Meta & LinkedIn with focus on ROI
Plan and manage high-budget campaigns with clear performance goals
Lead audience strategy (retargeting, lookalike, funnel-based targeting)
Continuously optimize campaigns based on data (ROAS, CPA, CAC, LTV)
Work closely with performance marketing team for integrated campaigns
Oversee content strategy, ensuring alignment with brand and product goals
Guide team on content formats (reels, videos, carousels, thought leadership posts)
Improve engagement, reach, and follower growth across platforms
Drive influencer marketing and collaboration strategies
Lead and mentor social media executives and content team
Coordinate with design, content, SEO, and PPC teams
Ensure consistent brand communication across all channels
Manage external agencies or freelancers when required
Define KPIs and success metrics for both paid and organic channels
Review weekly/monthly reports and provide actionable insights
Track performance across funnel (awareness → engagement → conversion)
Monitor competitors and industry benchmarks
Requirements:
5–8 years of experience in social media (paid + organic)
Strong hands-on experience with Meta Ads
LinkedIn Ads is a plus
Proven track record of managing and scaling campaigns with measurable ROI
Experience with eCommerce or high-growth digital brands preferred
Strong understanding of performance metrics (ROAS, CAC, CTR, CPA, etc.)
Experience managing teams and cross-functional collaboration
Good understanding of analytics tools (Google Analytics, platform insights)
Strong communication, strategic thinking, and leadership skills
Graduation in Computer science
Nice to have:
Strategic thinker (not just executor)
Ownership mindset with focus on outcomes
Strong analytical and decision-making ability
Ability to balance branding + performance marketing
Up to date with trends, platform changes, and new formats