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We are looking for a Social Media Manager to lead and oversee the strategy, growth, and execution of our Direct-to-Consumer (DTC) social media initiatives. This role is responsible for building scalable, performance-driven social strategies that support customer acquisition, retention, and brand growth. The Social Media Manager will lead the social team, ensure alignment with DTC business goals, and drive measurable results such as increased traffic, leads, subscribers, engagement, and revenue across multiple platforms. This role serves as the leader for DTC social marketing efforts, combining creative direction with analytical decision-making while fostering innovation, accountability, and excellence within the team.
Job Responsibility:
Lead the development and execution of DTC-focused social media strategies aligned with customer acquisition, retention, and revenue goals
Provide leadership, direction, and coaching to the social media team to ensure consistent, high-quality output
Oversee content planning, creation, scheduling, and publishing across platforms, including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels
Manage and optimize paid and organic social initiatives, tracking performance against DTC KPIs such as engagement, CTR, conversions, and ROAS
Ensure brand consistency, strong storytelling, and high-quality community engagement across all social channels
Coordinate the timely delivery of YouTube timestamps, WordPress content, and supporting creative assets
Stay ahead of social and DTC trends, testing new formats, platforms, and growth strategies to improve reach and performance
Collaborate closely with DTC managers, creatives, and marketing peers to align social strategies with broader campaigns and launches
Drive accountability and workflow efficiency using Asana or other project management tools
Lead team syncs, strategic planning sessions, and cross-functional meetings as needed
Requirements:
3+ years of proven leadership experience in social media management, preferably within a DTC brand, agency, or fast-paced growth environment
Expertise in Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms
Strong creative and strategic thinking skills with a track record of delivering measurable growth
Demonstrated ability to manage, mentor, and lead a team to achieve ambitious goals
Skilled in balancing multiple projects and deadlines while maintaining quality
Excellent communication, problem-solving, and organizational skills
Solid understanding of paid and organic social media, including campaign development, analytics, testing, and performance optimization tied to business outcomes
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed
What we offer:
Paid time off and holiday leave plans
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Opportunities for professional development and career advancement