Social Media Manager

• Develop and deliver the brand’s social media strategy, setting clear KPIs relevant to each channel aligned to brand and commercial objectives, including follower growth, engagement, and reach
• Lead social activity across key platforms including Instagram, TikTok, Facebook, Pinterest, YouTube, and Snapchat, while continuously identifying new and emerging opportunities
• Conceptualise innovative, social-first concepts that compliment Club L’s wider campaigns, building on the initial concept but giving them a social first approach. Mapping out these campaigns across each social channel in line with the brand vision and campaign strategy and managing end to end
• Monitor, analyse, and report on social performance using tools such as Google Analytics and native platform insights, identifying successes and areas for optimisation
• Research benchmarks, customer behaviour, platform developments, digital technologies, and competitor activity to inform planning, maximise ROI, and keep the brand at the forefront
• Identify and implement new ideas and growth initiatives to drive follower growth, develop brand awareness, increase reach among our community and engagement per post
• Maximise trading and growth opportunities across international territories
• Lead the creation of reactive, trend-led content in response to cultural and viral moments, ensuring fast and effective execution through internal creation and outreach
• Source, develop, and deliver commercially driven brand partnerships
• Work closely with Outreach, Brand, PR, Customer Services, and wider teams to deliver consistent, high-quality content
• Act as a brand guardian across all social channels, ensuring a consistent tone of voice aligned with brand guidelines
• Collaborate cross-functionally with Marketing, Creative, Merchandising, and E-commerce teams
• Lead and develop the social media team, setting clear objectives, development plans, and processes

• Proven experience developing and executing social strategies focused on brand awareness, community building, engagement, and follower growth
• Strong experience delivering high-impact campaign rollouts across multiple social touchpoints
• Highly creative with a strong aesthetic eye and a clear passion for fashion, culture, and social media
• Comfortable operating at strategic, tactical, and operational levels
• Strong project and campaign management skills, underpinned by an analytical approach to performance metrics
• Excellent editing skills across short-form video, Reels, and production apps
• Collaborative, proactive, creative thinker with the ability to build strong relationships
• Experience within premium brands or agency environments preferred
• Proven experience managing and developing teams, with strong workflow and process implementation
• Excellent communication skills with an inspiring, inclusive leadership style

Experience within premium brands or agency environments preferred

• Bi-annual bonus scheme
• 25 days of annual leave (plus bank holidays)
• Extra day off for your birthday
• Flexible working hours around core hours of 10-4
• Cycle to work scheme
• 40% staff discount across Club L and Lavish Alice products
• Healthcare Cashplan
• Free onsite gym
• Enhanced pension contribution
• Enhanced maternity and sick pay
• Free snacks, drinks & treats
• Social events
• Flexible Working Hours and Early Finish Fridays