Social Media Manager

• Ideate, create, and publish engaging school-approved content on program social media pages
• Closely monitor user engagement on all program pages and interact with prospects via comments to drive conversions
• Identify new opportunities and develop new social media initiatives to drive organic leads for current and new programs
• Liaise with writers and designers to develop content, whenever required
• Collaborate with the global product marketing team to ensure that the messaging on social media pages is in line with the school/program messaging and guidelines
• Analyze, review, and report the effectiveness of organic efforts to maximize results
• Undertake user sentiment analysis for all senior executive programs and report them to internal/external stakeholders on a regular basis
• Stay up-to-date with new digital technologies and social media best practices

• 5+ years of work experience in social media marketing
• Hands-on experience with social media publishing tools (Hootsuite) – experience with ORM a plus
• Proven work experience and track record as a social media strategist
• Ability to handle multiple organic marketing campaigns simultaneously
• Understanding of web traffic metrics
• Ability to work in a self-directed, fast-moving, results-oriented environment
• Willing to take ownership of projects and being self-motivated with a creative bent of mind
• Ability to diligently coordinate with teams over project management tools
• Flexibility working across multiple time zones is essential as we are a globally distributed team
• Excellent written and verbal communication skills, with strong attention to detail
• Bachelor’s degree in either marketing, business, or a related field

experience with ORM a plus