Social Media Manager Job at ALSO (Seattle)

Social Media Manager

ALSO

Location:
United States , Seattle

Category:
-

Contract Type:
Not provided

Salary:

140000.00 - 160000.00 USD / Year

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Job Description:

ALSO is looking for a Social Media Manager to own and grow our social presence across platforms. This role sits at the intersection of strategy, content, community, and culture. You’ll define channel strategies, manage day-to-day publishing, engage directly with our audience, and partner cross-functionally to ensure social supports brand, marketing, and business goals. The right candidate is both creative and operational, equally excited by storytelling, trends, and building scalable systems.

Job Responsibility:

Develop and own platform-specific strategies, with an initial focus on Instagram, TikTok, and YouTube
Align social strategies with marketing goals, sales priorities, product launches, and campaign calendars
Proactively surface platform trends, cultural moments, and product or community insights to Marketing, Creative, and Customer Support teams
Manage publishing cadence and content calendars across all social platforms
Partner with the Marketing Specialist to brief, review, and approve social assets with internal stakeholders
Ensure content is optimized for platform-native formats and published consistently, on brand, and on time
Monitor comments, DMs, tags, and mentions daily
Respond in ALSO’s brand voice, building trust and connection with our community
Escalate issues to Customer Support or Comms when appropriate
Develop and maintain community guidelines and a tone-of-voice playbook to ensure consistency
Partner closely with ALSO’s Influencer Manager on the Comms team to support influencer, ambassador, and creator initiatives
Collaborate on identifying creators, briefing content, and aligning social publishing with influencer activations
Help ensure influencer content is amplified effectively across ALSO-owned social channels
Share performance insights and community feedback to inform program evolution
Define and track KPIs across growth, engagement, reach, and conversion
Deliver weekly performance snapshots and monthly reporting with clear insights and recommendations
Test content formats, posting times, and themes, optimizing based on learnings
Partner with Marketing, Creative, Product, Local Marketing, and Comms teams to align social with campaigns and launches
Share audience insights and social learnings across teams
Represent the voice of the community internally — what people are asking for, responding to, and excited about
Build repeatable processes, templates, and playbooks as the social function scales
Proactively identify gaps, risks, and opportunities in ALSO’s social presence
Support future contractors or team members with clear guidance as needed

Requirements:

4–7 years of experience managing social media for a consumer brand
Deep hands-on experience with Instagram, TikTok, and YouTube
Strong understanding of social-first storytelling, trends, and platform best practices
Experience working alongside influencer or creator programs
Comfort balancing creative instincts with performance metrics and data
Strong organizational skills and the ability to manage multiple workstreams
Excellent communication and collaboration skills
A proactive, curious, and solutions-oriented mindset

What we offer:

Robust health coverage. Excellent health, dental and vision insurance covered up to 100% by ALSO with FSA & HSA options
One Medical membership and dedicated insurance advocates
Rich fertility and family building benefits with Progyny
Flexible time off
401(k) match

Additional Information:

Job Posted:
March 10, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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