Social Media Manager Job at Better Collective

Job Description

Our mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. Better Collective is the team behind industry-leading sports and betting media brands such as Action Network, Playmaker, BolaVIP, HLTV, and Yardbarker, reaching millions of fans every day through social, digital, and mobile platforms. We’re looking for a Social Media Manager to lead and evolve our organic social presence, with a strong focus on sports betting content, real-time coverage, and product storytelling. This is a hands-on leadership role for someone who can set a clear vision, manage a small team, and execute at a high level every day.

Job Responsibility

Own the day-to-day strategy and execution across key social platforms (primarily X/Twitter and Instagram)
Shape a social presence that is visually strong, engaging, and influential, while naturally highlighting our products and insights
Lead real-time coverage during live games and major sports moments
Manage and develop a small team, including scheduling, prioritization, and coaching
Set clear content standards and a consistent quality bar across copy, visuals, and formats
Collaborate closely with Editorial, Design, Growth, Product, and Marketing teams
Use performance data to iterate, optimize, and scale what works
Support sponsored and partner content while protecting brand voice and credibility

Requirements

3–7+ years of experience managing social media for sports media, sports betting, fantasy, or analytics-driven brands
Strong understanding of sports betting concepts (spreads, totals, props, public vs. sharp action)
Deep platform knowledge, especially X (Twitter) and Instagram, with sharp editorial judgment
Strong visual instincts and experience working with designers or guiding creative output
Experience managing or mentoring a team
Comfortable making fast, high-impact decisions in live environments
Organized, independent, and confident owning both strategy and execution
Willingness to work a schedule influenced by the sports calendar (including nights and weekends when needed)