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British Cycling is looking for a Social Media Manager to join our marketing team in Manchester. Sitting within the Brand and Engagement directorate, this role plays a vital part in shaping how British Cycling shows up across social media. You’ll translate our wider content strategy into platform-specific social plans, ensuring the right content reaches the right audience at the right time. Working closely with the Content Lead, you’ll help deliver insight-led social media activity across our three core channels: British Cycling, the Tour of Britain, and the Great Britain Cycling Team (GBCT). You’ll also line manage and develop our Social Media Officer, supporting their growth while ensuring high-quality day-to-day output. From grassroots participation stories and social impact programmes to the drama of Britain’s biggest races and the success of our elite riders, you’ll help shape the voice of cycling across the country.
Job Responsibility:
Leading the planning and execution of social media activity across British Cycling, Tour of Britain and Great Britain Cycling Team channels
Translating the wider content strategy into platform-specific social media plans, formats and publishing rhythms
Providing expert guidance on social output to maximise reach and engagement
Line managing and developing the Social Media Officer, supporting performance, wellbeing and professional growth
Overseeing day-to-day social delivery and community management, ensuring consistent quality, tone and responsiveness
Supporting the Content Lead with monthly reporting, analysis and insight, turning performance data into clear recommendations
Working closely with colleagues across Marketing, Events, GBCT, Commercial and Sport & Participation teams to deliver joined-up social campaigns
Identifying opportunities to innovate across social media, testing new formats, features and platforms
Supporting live coverage of major events, working flexibly across some evenings and weekends (with time off in lieu)
Requirements:
3+ years experience delivering and managing social media activity across multiple platforms
Strong understanding of platform best practice, audience behaviour and content optimisation
Confident using analytics and reporting tools to inform decisions and measure performance
Excellent written communication skills and attention to detail
Strong organisational and planning skills, with the ability to manage multiple priorities
Nice to have:
Experience line managing or mentoring colleagues
Experience working on live sport or major events
Experience contributing to strategic reporting or performance dashboards
Knowledge of cycling or the wider sporting landscape