Social Media Manager

• Responsible for the planning and delivery of a globally aligned channel strategy across Movember’s North American social media accounts (IG, Facebook, X, global LinkedIn) and supports other global channels (YouTube, TikTok, etc.)
• Accountable for the roll-out and maintenance of the Social Operations Plan and execution of all organic content within social channels globally
• Strategically and innovatively plan digital communications and propose new ways of capturing audience reach, acquisition, and retention
• Key objectives include maximizing audience engagement, building online communities, and acquiring and retaining new/existing audiences
• Work closely with the Campaigns teams to build out and manage a global and local digital content calendars, both quarterly and annually.
• Strong understanding of the relationship between paid and organic social media initiatives and aligns with local income teams for integrated social channel planning, and strategies for boosting organic social media content.
• Work closely with Performance Marketing Manager on all paid digital marketing activity to maximize reach and engagement
• Undertake research on current benchmark trends and audience preferences to improve the Digital Communications Strategy
• Responsible for measuring the success of communications. Ability to evaluate digital communications and socialise learnings to the wider team, with a focus on key stakeholders.
• Meet KPI's such as post frequency, Visibility (impressions), Resonance (engagements) and Consistency (engagement rate), and audience growth.
• Develop creative and engaging social media plans and content for individual campaigns including influencer outreach and management
• Manage the delivery of communications including creating, scheduling and publishing in social media
• Accountable for writing social copy, considering audience, keywords, regional language differences, trending hashtags, and tagging
• Work closely alongside the Marketing & Communications team to guide content creation and delivery, executed by other departments.
• Identify content opportunities based on community activity as well as advocacy and impact stories from around the organization.
• Develop comprehensive distribution plans for Movember-owned/created content, in partnership with relevant teams
• Develop and oversee community management frameworks and operational plans building better relationships with audiences
• Monitor CA and US pages, and global LinkedIn page comments for opportunities for interacting, liking, responding, answering questions, and promoting community engagement
• Meet KPI’s such as response time and brand tone of voice
• Work within the Communications team to flag the need to deploy Movember’s organisational crisis response plans across digital channels.
• Includes identifying potential risks via digital channels and implementing response plans.
• Analysis of current Crisis Response plan, and development of Local Market specific plan.

• Minimum of 4+ years of experience in large reach Social Media channel management (planning and execution), with a proven track record of delivering against KPIs
• Digital communications experience that includes working across all organic social media channels
• Ability to create effective digital content, including social media tiles and copy
• A deep understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, as well as any emerging platforms), trends, and platform changes
• Experience using Google Analytics, Sprout Social or equivalent social monitoring tool
• Experienced in brief writing for social creative output
• Experience in project management tools, such as Asana.
• Experience and time working in the Social Impact space
• Experience delivering digital marketing for one or more localised global audiences.
• Ability to work irregular work hours from time to time, including occasional on-call status for social monitoring and reactive activity.

Strong experience in digital marketing for the Canadian market, with an understanding of the cultural and linguistic adaptations required for Québec, would be highly regarded.

• Health insurance, vision, dental benefits and 401k
• Free Headspace subscription and Employee Assistance Program
• 20 vacation days per year + 5 paid Mo days over our end of year office closure
• Relaxed dress code
• Fun and collaborative culture
• Free breakfast & coffee bar