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Middesk is building the infrastructure layer for business identity, risk, and compliance. How we show up in public matters. This role owns Middesk’s organic social presence as a distribution and credibility engine. You’ll shape how product, risk, fraud, and operations leaders encounter Middesk before they ever talk to sales. That means turning our data, product progress, and point of view into social-native content that earns attention, trust, and participation. This is a hands-on role for someone with strong taste and judgment. You’ll decide what’s worth saying, where to say it, and when silence is the smarter move. Your work ensures Middesk isn’t just visible, it’s respected.
Job Responsibility:
Own Middesk’s organic social presence end to end, with a primary focus on LinkedIn, X, Reddit, and emerging technical communities
Define the role each channel plays across awareness, validation, amplification, and conversion support, and hold a high bar for what’s worth posting
Create and publish social-native content (short-form video, threads, carousels, commentary) that drives meaningful engagement, not just impressions
Run fast, lightweight experiments on hooks, formats, cadence, and distribution
build repeatable formats from what works and quickly drop what doesn’t
Partner closely with Brand, Product Marketing, and Storytelling to translate flagship assets (data reports, product moments, customer stories) into social content that travels further
Shape and support executive social presence, especially on LinkedIn, through theme development, drafting, editing, and ghostwriting that sounds credible and human
Stay close to conversations in fintech, fraud, compliance, and B2B infrastructure
engage selectively and surface patterns, objections, and emerging narratives back to internal teams
Measure success beyond vanity metrics: growth in engaged followers within our target audience, quality of conversation, and clear top- and mid-funnel signal via UTMs, attribution, and sales feedback
Requirements:
6+ years experience in social, content, or brand roles, ideally in B2B SaaS, fintech, or adjacent technical industries
A social-native thinker who understands how relevance, credibility, and momentum are built
Strong writing instincts and comfort publishing ideas under your own judgment
Opinionated with good taste
you know when to push, refine, or pause
Curious and pattern-driven, with the ability to turn signals into insight
Comfortable creating or directing short-form video and collaborating closely with designers
Data-literate and outcome-oriented, using metrics to sharpen judgment rather than dictate it
Self-directed and confident partnering cross-functionally in a fast-moving environment