Social Media Manager

• Develop and execute Ahrefs’ social media strategy
• Build an overarching social strategy that ties together all channels while respecting their individual tones and audiences
• Define goals for each channel (e.g., education, community building, thought leadership, product updates)
• Create and maintain a cross-channel content calendar
• Coordinate stakeholders and social “owners”
• Collaborate with internal teams (marketing, product, content, employer branding, leadership) to ensure messaging is aligned
• Bring together channel owners, like the people who run personal-brand channels, YouTube, research content, etc. to create a unified but platform-specific narrative
• Serve as the connective tissue between departments to ensure social content supports broader company priorities
• Manage and grow multiple social channels
• Oversee Ahrefs’ accounts on X/Twitter, LinkedIn, Facebook, Instagram, YouTube Community, Reddit, and others
• Guide tone, messaging, and publishing style for each account, ensuring consistency without homogenizing
• Ensure all channels move in harmony during product launches, campaigns, and announcements
• Monitor trends and identify opportunities
• Stay ahead of platform updates, algorithm shifts, and emerging content formats
• Proactively suggest new ideas, tests, and experiments
• Capitalize on relevant trends while maintaining brand quality and integrity
• Drive engagement and community health
• Understand deeply what positive, meaningful engagement looks like, not just vanity metrics
• Foster authentic conversation with a focus on value, clarity, and human connection
• Monitor responses, discussions, and sentiment
• escalate when needed
• Analyze performance and optimize
• Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals)
• Provide periodic reporting with clear insights and recommendations
• Iterate on strategy and execution based on data and real-world feedback

• Demonstrated experience managing social media for a brand or high-profile content creator
• Strong strategic thinking, you know how to build a cohesive brand system across multiple channels
• Excellent writing skills with the ability to adapt tone to each platform
• Deep understanding of social algorithms, audience behavior, and content performance
• Ability to coordinate across teams and align different stakeholders toward a unified plan
• A mix of creative intuition and analytical rigor
• Comfortable working autonomously and executing with high standards

Experience in SaaS, SEO, or technical content is a plus but not essential