Social Media Manager Job at Insomnia Cookies UK Ltd

Job Description

We’re on the hunt for a Social Media Manager who lives and breathes culture, memes, and midnight cravings. At Insomnia Cookies, we don’t just post—we entertain, tempt, and connect with a community that’s wide awake when the rest of the world isn’t. You’ll be the voice of our brand online, creating scroll-stopping content that feels as fresh as our cookies at 3am.

Job Responsibility

Own and execute a results-driven organic social strategy across TikTok, Instagram, Facebook, and LinkedIn
Plan, brief, create, and schedule high-performing native content—balancing storytelling with commercial impact
Lead content planning sessions and manage the editorial calendar in line with brand campaigns
Create reactive, trend-led content that feels fast, relevant, and very online
Identify, brief, and manage creators and influencers to deliver platform-first content
Grow and nurture our community, maintaining strong engagement (target 5%+ 👀)
Actively engage with followers—comments, DMs, and creating moments of surprise & delight
Stay ahead of trends, memes, and competitors to keep our content fresh
Attend events, guerrilla activations, and shoots to capture real-time content
Monitor and report on weekly/monthly KPIs: engagement, reach, follower growth, and content performance
Turn insights into action—optimising content, timing, and formats based on performance
Own and maintain social reporting dashboards (Excel) and present insights internally
Test, learn, and iterate constantly to maximise organic growth
Own the end-to-end influencer and gifting strategy across key campaigns and seasonal moments
Source, negotiate, brief, and manage influencer partnerships (paid + organic)
Build and maintain a strong influencer network across key UK cities
Track and report on influencer performance (reach, engagement, ROI, cost per result)
Plan and execute influencer-first activations—from gifting drops to store openings and launches
Respond to marketing/brand-related customer enquiries via Zendesk
Own monthly CS reporting—tracking volume, sentiment, and response performance
Feed insights back into marketing, operations, and store teams
Ensure social and customer experience feel seamless and on brand
Be part of a brand that comes alive at night—this role will require evening and late-night working to capture content when our audience is most active
Attend and support new bakery openings (NBOs), launches, and key brand moments—often outside standard working hours
Travel across the UK to support store openings, activations, influencer events, and content shoots
Capture and post real-time content from events, bringing the Insomnia experience to life online as it happens
Stay flexible—some of the best content (and biggest moments) don’t happen 9–5

Requirements

Proven track record managing and growing social media platforms, especially TikTok and Instagram, for a consumer brand
Highly self-motivated, organised, and accountable, with the ability to manage multiple workstreams independently and collaboratively
Strong sense of humour—this is essential. You’ll be the voice of the brand
Excellent copywriting and storytelling skills with a deep understanding of tone of voice and social-first formats
Data-driven mindset—confident analysing performance, building reports, and turning insights into action
Strong communication and stakeholder management skills across internal teams, agencies, and creatives
Proficiency in Meta Business Suite and TikTok Analytics
Advanced proficiency in Microsoft Office (Excel for data analysis/pivots, PowerPoint for reporting)
Experience planning and managing budgets (influencer and/or media)
Strong mobile content creation skills (shooting/editing on phone)
Love cookies 🍪 (non-negotiable energy)