Social Media Manager Job at Dunham's Sports (Troy, Michigan)

Social Media Manager

Dunham's Sports

Location:
United States , Troy, Michigan

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Dunham's Sports Corporate Office, located in Troy, MI, has an immediate opening for a Social Media Manager. Focus will be on developing and executing social media strategies and creating omnichannel content. This position is not remote or Hybrid.

Job Responsibility:

Develop Social Plan under the guidance of the director of content and creative strategy
Collaborate with merchandising group in developing & executing social strategy
Anchor strategy to Dunham’s core business and include all major categories
Create and publish daily content to be leveraged across marketing channels
Develop a social media analytics and reporting framework with monthly reporting using the key metrics of audience growth, engagement, and web traffic
Grow Instagram and Facebook audiences to start
Explore opportunities for Twitter, YouTube, LinkedIn, and other social platforms and make recommendations on how Dunham’s can leverage each
Manage Paid Social Media Advertising, particularly Facebook, continuing to grow this channel in the key metrics of clicks and sales
Identify opportunities to leverage user-generated content, moderate UGC content
Create a plan for testing & managing the use of Social Influencers
Social listening and tracking to identify trends and adjust execution if needed – sporting goods retailers, other retail leaders, brand leaders

Requirements:

Marketing mind
Possess a comprehensive understanding of various social media platforms, particularly Facebook & Instagram
Experience building and executing a social media strategy, including competitive research, benchmarking, messaging, and audience identification
Experience creating and managing editorial & content calendars
Experience developing & optimizing content for audience engagement
Experience creating and managing an influencer network with experience using 1 or more social influencer platforms
Experience using social analytics tools
Experience with photography and videography, including storyboarding, producing, and editing for use in social media
Graphics design experience
Experience creating content leveraged across all digital channels
4-6 years of advertising agency experience preferred

What we offer: