Social Media Manager

• Create Compelling Social Content
• Lead day-to-day planning, publishing, and management of content across Instagram, TikTok, Facebook, LinkedIn, and other relevant channels
• Take ownership of a social content calendar and ensure all posts are on-brand, high-quality, and aligned with business objectives
• Write, edit, and review social copy, scripts, and captions with attention to voice, clarity, and engagement
• Collaborate with design, video, and creative teams to develop compelling content that tells a cohesive brand story
• Support paid social efforts with creative input and content variations where needed
• Build monthly reports that highlight wins, learnings, and opportunities using analytics tools such as Meta Business Suite, TikTok Analytics, and Sprout (or similar)
• Be client-facing with quarterly reporting and communications
• Mentor junior social team members and collaborate cross-functionally with marketing, product, and customer teams
• Research and share new approaches to social media engagement
• Stay on top of platform updates, trends, and emerging content formats to keep our brand at the forefront of culture
• Keep up-to-date with new features and functionalities related to customer engagement available on priority social channels

• BA/BS in Marketing, Communications, Journalism, or other related field
• 5+ years of experience or project work creating and implementing social media strategies
• Living in the Raleigh-Durham area
• Understanding of digital marketing and a desire to grow within the industry
• Strong writing and editing skills with a sharp eye for tone, grammar, and performance-driven copy
• Experience shooting content with an iPhone and a professional camera
• Strong experience with tools such as Adobe Premiere, Photoshop, CapCut, Canva, or similar for editing
• Understanding of current trends, meme culture, and platform nuances
• Previous experience with influencer marketing or UGC programs

Familiarity with Google Analytics is preferred