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Mission Aviation Fellowship (MAF) is seeking a Social Media Manager to lead the delivery of our social media strategy, ensuring our message reaches and resonates with the right audiences in support of our life-changing mission. This is a rewarding opportunity for a strategic, creative social media professional to shape high-impact storytelling, build meaningful engagement, and help connect more people to the work we do in some of the world’s most remote communities.
Job Responsibility:
Shape our social media strategy to engage the right audiences, amplify our message and support our mission through exceptional campaigns
Work across organic and paid channels, translating organisational priorities into platform-specific plans, campaigns, and editorial calendars
Work collaboratively with other departments to support their content-creation requirements
Oversee our ambassador and influencer approach, shaping programmes that connect with audiences in authentic, credible ways
Co-ordinate inclusive, impact-led storytelling with trusted partners
Put clear briefs and frameworks in place to ensure collaborations are ethical, effective, and support engagement and donor income, across one-off, regular, and monthly giving
Champion a video-first, mobile-led approach across social channels
Manage agencies, creators, and freelancers against agreed KPIs and budgets
Lead performance tracking, insight and reporting across social campaigns
Drive testing, learning, and optimisation to improve reach and engagement
Monitor trends and social listening to identify relevant opportunities
Requirements:
At least three years’ experience in a similar social media management role
Demonstrable experience in designing and delivering social media strategies that achieve cost returns in line with industry standards
Proven experience leading both organic and paid social media activity within a mission-driven or charity context
Experience working within an agile environment, with a good understanding of Scrum and sprint methodologies
A track record of building and delivering successful ambassador or influencer programmes, including contracting, briefing, and performance measurement
Evidence of translating insight and performance data into channel growth, supporter acquisition and measurable Donor Income, including one-off, regular and monthly giving
Strong copywriting, storytelling and editing skills, with the ability to adapt tone across platforms
A degree or equivalent
What we offer:
Salary of £41,000 per annum
Annual leave entitlement of 22 days per year plus 8 paid public holidays per year
Non-contributory pension scheme (10% of salary)
employees may make voluntary additional contributions