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Social Media Manager

United Kingdom, Folkestone, Kent or Cranfield, Oxford 41000.00 GBP / Year · Job Posted January 06, 2026
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Job Description

Mission Aviation Fellowship (MAF) is seeking a Social Media Manager to lead the delivery of our social media strategy, ensuring our message reaches and resonates with the right audiences in support of our life-changing mission. This is a rewarding opportunity for a strategic, creative social media professional to shape high-impact storytelling, build meaningful engagement, and help connect more people to the work we do in some of the world’s most remote communities.

Job Responsibility

  • Shape our social media strategy to engage the right audiences, amplify our message and support our mission through exceptional campaigns
  • Work across organic and paid channels, translating organisational priorities into platform-specific plans, campaigns, and editorial calendars
  • Work collaboratively with other departments to support their content-creation requirements
  • Oversee our ambassador and influencer approach, shaping programmes that connect with audiences in authentic, credible ways
  • Co-ordinate inclusive, impact-led storytelling with trusted partners
  • Put clear briefs and frameworks in place to ensure collaborations are ethical, effective, and support engagement and donor income, across one-off, regular, and monthly giving
  • Champion a video-first, mobile-led approach across social channels
  • Manage agencies, creators, and freelancers against agreed KPIs and budgets
  • Lead performance tracking, insight and reporting across social campaigns
  • Drive testing, learning, and optimisation to improve reach and engagement
  • Monitor trends and social listening to identify relevant opportunities

Requirements

  • At least three years’ experience in a similar social media management role
  • Demonstrable experience in designing and delivering social media strategies that achieve cost returns in line with industry standards
  • Proven experience leading both organic and paid social media activity within a mission-driven or charity context
  • Experience working within an agile environment, with a good understanding of Scrum and sprint methodologies
  • A track record of building and delivering successful ambassador or influencer programmes, including contracting, briefing, and performance measurement
  • Evidence of translating insight and performance data into channel growth, supporter acquisition and measurable Donor Income, including one-off, regular and monthly giving
  • Strong copywriting, storytelling and editing skills, with the ability to adapt tone across platforms
  • A degree or equivalent

What we offer

  • Salary of £41,000 per annum
  • Annual leave entitlement of 22 days per year plus 8 paid public holidays per year
  • Non-contributory pension scheme (10% of salary)
  • employees may make voluntary additional contributions
  • Death in service payment
  • Flexible working policy
  • Access to our Employee Assistance Programme
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